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Social media marketing strategies help attract new customers, but they can also be used to retain the ones you already have. Repeat business is how most plastic surgeons achieve success, and actively engaging with your clients makes them more likely to return again and again.
When it comes to social media marketing strategies, SonicSEO.com knows what works. Our services are backed by more than two decades of experience, during which time we’ve helped businesses all over the nation. We also customize marketing services to the needs of your plastic surgery office for the best results.
How Does Social Media Marketing Work?
Many businesses have social media pages these days. You may have even seen huge corporations use their social media pages to boost interest in their brand and interact with customers. The first step is to determine which platforms work best for you. When it comes to plastic surgeons, Facebook, Twitter, and Instagram can help showcase your skills and present images of past client procedures.
From there, a content strategy will be developed. Posts should adhere to the core values of your business, while also providing interesting information on procedures, beauty, healthcare, and other related topics. A well-crafted post will appeal to new customers who are still unfamiliar with your brand, but it will also keep existing clients engaged with and aware of your business.
How Can Social Media Engagement Be Improved?
Once your social media marketing campaign is fully developed and put into motion, audience engagement should be the next step. Knowing your audience and what they are most likely to respond to is a huge help. Here are a few ways you can improve engagement via social media:
- Request Feedback – Consumers love making their voices heard. They also love when a business they patronize reaches out for reviews and feedback, as it shows you truly care about the experience of your customers.
- Post Compelling Images – Social media can be highly visual, especially for plastic surgery offices. All images posted should be aesthetically pleasing, high quality, and should exemplify the positive traits of your business.
- Use Hashtags Wisely – Hashtags first originated on Twitter as a way to index keywords for easier searching of posts. They are now used across multiple social media sites and are a great way to increase engagement with posts.
- Know When to Post – Frequent posting keeps your business in the minds of your audience. Making posts when your target audience is most likely to be online increases engagement even further.
We’re Ready to Help
Here at SonicSEO.com, we combine the unique facets of your business with our extensive marketing and design knowledge to create a strategy that really works, whether you want to expand your patient base or better engage with the ones you already have. Our social media marketing team is poised and ready to develop a winning strategy for your plastic surgery clinic. The sooner we get started, the sooner your business will see amazing benefits.