SEO plays a significant role in online marketing. When it’s done correctly it increases visitors to your site and improves your visibility in searches.
SonicSEO.com has worked with numerous businesses since our launch in 1998. As a result, we’re equipped to meet the SEO needs of many different businesses, including those who offer medical services like plastic surgeons. With our help, you site will experience greater visibility, and it will also make a more meaningful impact on both past and future clients.
Web design is not one-size-fits-all. What works for one business won’t necessarily work for another, even those in the same industry. While all business sites must look good, be user-friendly, and provide the right information so customers can make an informed buying decision, the details vary quite a bit from business to business. We delve into the details of each business we work with to develop a site that resonates with your audience.
For example, the look of your plastic surgery website is about more than just aesthetics. It also has a significant impact on how people view your business. This is crucial for those offering plastic surgery services, which should be accompanied by a certain level of trust and professionalism. Plastic surgery sites must also elicit calm, soothing feelings in visitors. This helps counteract some of the anxiety that accompanies medical services, even for businesses with great reputations.
Images add another layer of appeal to your site. For plastic surgeons, they also show off your skill and ability. Before and after images highlight the type of work you perform and illustrate that the claims you make about your services are indeed accurate. No matter the content, the best types of images are those that are high quality. Once again, quality goes a long way in establishing your site as an authority.
Much like the rest of your website, images can be optimized to improve ranking and increase traffic. For example, you can add keywords to images so that web crawlers understand exactly what your site is offering. Images must also be sized correctly, which prevents problems loading the website.
Social media is great for plastic surgeons to stay in contact with existing clients while also reaching out to new ones. Posting on the appropriate platforms, and creating careful messages that exemplify your professional brand, are major components of social media marketing success. Posting schedule is also important, as you want to stay fresh on the minds of followers without inundating them with messages.
Social media is also useful for garnering feedback from past clients, which can sometimes be negative. Reputation management allows you to have greater control over the conversation the public is having about your business. A well-crafted, thoughtful response to a negative comment or review not only prevents lost business, it also improves the opinions of other clients when they see how graciously your business responds to criticism.
Get more about your business’s online presence by contacting SonicSEO.com today. We start with a consultation to get to know your brand and what it has to offer. From there, we’ll develop a specific marketing strategy to best suit the needs of your plastic surgery office.