How to Leverage Video Marketing for Your Business

Over recent years, online video watching has boomed. Along with sites like YouTube, which combines user-created content with TV shows and movies, businesses have also found many uses for online video content. Consider this: a web user spends 88% more time on a site that features videos. Additionally, 54% of consumers state they’d like more video content created by businesses they patronize. When it comes to social media, videos are the favorite type of content among consumers.

If video content isn’t a part of your online marketing strategy, it certainly should be. This guide explains how you can create compelling videos to increase web traffic and present your brand in the best possible way to your audience.

Types of Video Content

The good news is there are many different types of video content you can create to boost awareness of your business:

  • Explainers – Consumers crave information before spending their money on a product or service. While making instructions and specifications available on your website is certainly helpful, explainer videos are far more entertaining than words on a page. They’re also a great way to showcase the benefits your product offers in a dynamic, interesting way.
  • How-Tos – How-to videos serve multiple purposes. Along with providing education on the best uses of your products or services, they can also establish your business as an authority in your field. When you establish your brand as an expert, consumers are more likely to do business with you.
  • Brand Videos – Brand videos are more in line with traditional advertising efforts. They create a persona for a brand or business, which entails communicating its values or goals. Brand videos are ideal for sharing on social media, where they can be disseminated widely to others.
  • Testimonials – Testimonials are an invaluable tool for businesses, with 92% of consumers claiming to read online reviews before making a purchase. Video testimonials offer even greater benefits, since they engage viewers on a deeper level. A video testimonial shows a real person singing your praises, which has a strong impact on consumer confidence.

Tips on Developing a Video Marketing Strategy

When posting videos, using the right keywords, title tags, and hashtags helps get video content in front of the right eyes. You should also consider the platform where you’ll be posting your videos when they’re complete. Different platforms have different requirements. For instance, some social media sites only accept videos that are a certain length. In this case, you may need to edit videos to suit these requirements.

You should also establish a goal for your video content. Do you want to increase web traffic to your site? Are you trying to get visitors to take a specific action (such as reaching out to your business)? When you have a concrete goal for video marketing, it provides a framework for the creation process and makes for more effective marketing.

Our marketing team at is happy to help our clients design fun, informative, and educational videos. Let’s discuss your marketing strategy today so we can take your online marketing solutions even further.