What Does Google’s New Search Refinements Mean for Online Marketing?

Google is constantly making updates to its search engine technology to provide users with an enhanced online experience. The latest introduction of new search refinements is no different, as the search engine hopes it will help people perform more accurate searches.

This update will also have an impact on digital marketing, as businesses must alter their strategies to retain a high search rank. Here are a few key points to consider.

What Can Users Expect from New Search Refinements?

Upon typing a keyword or phrase into the search bar, users will now see a number of topics underneath the bar related to the search (these topics will be marked with a + sign). As an example, a person looking for “dinner recipes” may see refinements like “vegetarian” or “healthy.” Upon selecting a refinement, the search will be updated to include the new information. As for how Google will choose which refinements to display, these topics are based on current user trends and analytics information.

How Will Refinements Affect Your Website’s Search Rank?

In light of these new refinements, online marketers should consider their current keyword strategy. Refining searches via certain topics means that searches become more specific. As a result, the websites that will fare best after the update are those that use long-tail keywords, which contain more information and are naturally more specific as a result.

If you’re not sure whether your current strategy is sufficient, it’s time to drill into the analytics. Analytics information can help you determine whether your site experiences a dip in search rank once the refinements are in place. And if you are currently use long-tail keywords on specific pages, make sure the content on those pages is informative and engaging.

At SonicSEO.com, we continually monitor marketing campaigns to ensure they remain a success. Should a new search engine development cause a change to your current search rank, we’ll take immediate steps to repair it. With our assistance, you can rest assured that your site is effectively reaching your target audience. Contact us today if you have questions about your current search marketing strategy.