How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing

Marketing is a way for businesses to grow their customer bases and increase their earning potential. However, there is a recent trend in the corporate world towards greater social responsibility.

Consumers these days are very concerned with their impact on the environment and society. They also expect the businesses they patronize to be passionate about the same things. This guide explains the importance of social responsibility and how your business can live up to such lofty ideals.

How Is Social Responsibility Defined in the Corporate Realm?

Before you begin crafting your strategy, you must first understand the principles that corporate social responsibility is based on:

  • Sustainability – A sustainable business is one that reduces its impact on the environment in any way it can. Along with using less energy and creating less waste, a sustainable business also ensures that it has what it takes to remain relevant well into the future.
  • Social Responsibility – A socially responsible marketer or business recognizes the impact their actions can have on society and behaves accordingly. This entails using positive, factually true statements in advertising at all times.
  • Purpose-Driven Marketing – In addition to enhancing your bottom line, your business’s marketing should also benefit society in a positive way and avoid causing harm to others.

How Can Your Business Be More Socially Responsible?

Social responsibility is different for every business, but there are so many opportunities within just the realm of marketing alone. For instance, reducing the use of paper products for marketing materials can greatly cut back your business’s carbon footprint. You can also pinpoint what’s important to your business, whether that’s environmental preservation, reducing financial instability, or creating a more inclusive society.

Once you’ve determined the ideals that are most important to you, make sure they’re presented within marketing materials. Also, encourage your customers to take these subjects as seriously as you do. With their assistance, you can have a real positive impact on the world.

In addition to our extensive online marketing experience, our team at will also ensure that your ideals and values are on full display. We understand how to pinpoint your specific target audience. From there, we’ll develop an online marketing strategy to fully engage with your customer base. Feel free to call (505) 821-2000 for more information on our services and the benefits they offer.