5 Emerging Social Media Platforms to Watch in 2020
It’s no secret that Facebook, Twitter, and Instagram are all integral to business owners when it comes to a healthy social media presence. In addition to these established platforms, it also helps to pay attention to emerging social media to ensure your brand’s reach is as expansive as possible. Here are a few of the budding platforms on the cusp of possibly being the next big thing in online social interaction.
While similar to Instagram in terms of its photo sharing capability, Vero stands out from other social media platforms in its philosophy regarding advertising. Vero is ad-free, and users don’t need to worry about their data being sold upon joining. This stance on privacy attracts users with concerns about data sharing, but it does make it more challenging for the platform to stay afloat. That’s why they’re in the process of developing a subscription model.
While Twitch is the go-to option for game-based streaming, Caffeine is looking to expand the platform to include many different types of live streams in the sports and entertainment realm. Between their investors and major partnerships, the future of the app looks promising. They also encourage viewer interaction in the form of likes and comments, which provides entertainment as well as social connection to users.
While TikTok is better known than some of the entries on this list, it’s slowly but surely becoming a true rival to established social media like Facebook and Twitter. Primarily targeting younger users, TikTok allows the creation of short videos, which can be accompanied by music from their large library of songs. It emphasizes a community-based feel, with many creators making viral hits from the comfort of their own homes. However, the app has spawned numerous celebrity influencers since its inception.
As Facebook’s answer to TikTok, Lasso also allows for the creation of short videos to engage and entertain. However, signing up for Lasso requires the user to have an account with Facebook or Instagram. Videos can be customized using in-app tools, and there is also a music library that allows you to play selected songs over videos. It remains to be seen who the true victor of the short-form video wars will be, but as of now Lasso has a relatively understated online presence as compared to TikTok.
A spin on the Reddit model, Steemit offers the added benefit of STEEM, a native virtual currency. This currency is used to reward users for their contributions, particularly when their curated content proves popular. In a sense, Steemit is aiming to monetize likes and sharing to create its own “social economy”. It’s also possible to purchase STEEM via cryptocurrencies, such as bitcoin.
The best marketing strategies are constantly evolving. Here at SonicSEO.com, we’re always on the lookout for new ways to grow your business, including establishing a presence on upcoming social media platforms. We’ll also ensure that your social media marketing strategy suits your business and encourages maximum engagement from users.