Integrated Marketing Campaigns: Why Combining Traditional and Digital Media Delivers Better ROI

When most people think about the best way to promote their business, websites and social media profiles are usually at the top. However, there’s still a place for traditional advertising methods in this modern world. In fact, integrating these two methods can provide even better results.

What Is Traditional Advertising?

Think back to the time before the proliferation of the internet. Back then, businesses focused their marketing budgets on traditional advertising methods like print ads, billboards, and television/radio spots. Along with spreading awareness of the business being advertised, traditional methods also enhanced consumer trust, as audiences generally considered a brand to be more credible and reputable if they invested in commercials and other forms of advertising.

Why Combine Digital and Traditional Advertising?

These days, digital marketing is usually considered a better investment in terms of reach and cost-effectiveness. That doesn’t mean that traditional methods don’t still hold merit. In fact, combining the two marketing techniques might be your best approach:

  • Not Everyone Is Online – Older generations aren’t as internet-savvy as younger people, which means they might not encounter your brand online. Traditional ads ensure these individuals are accounted for.
  • Traditional Methods Boost Credibility – Older consumers may also question the credibility of online ads due to concerns about internet scams and hackers. When faced with traditional advertising from the same brand, these consumers are more likely to trust a business.
  • Benefits to Local SEO – Local SEO focuses digital marketing efforts on local audiences, as these consumers are the most likely to make a purchase. Things like billboards and local TV ads can also benefit local SEO by impacting customers in the immediate area.

The ratio of traditional-to-digital marketing that’s suitable for your brand will depend on your desired demographic, as well as the type of goods or services you provide.

Digital Marketing and More From SonicSEO.com

For decades now, SonicSEO.com has helped businesses throughout North America forge connections with their target audiences digitally. We also offer other marketing services like logo design, brand development, and more. Contact ustoday for more information or call (505) 821-2000 to schedule a consultation with our talented marketing team.