Unless you’re part of the 19% of internet users worldwide who use Bing or Yahoo, you likely turn to one place for answers to all of life’s most pressing questions: Google. In response to your query, Google will yield two types of search results: Paid and organic. What’s the difference, and why does it matter… Read more »
Posts Categorized: PPC
What Brand Safety Is and Why You Should Care
The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your
PPC Campaigns: Why You Should Always Say Thank-You
Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if… Read more »
Google Ads and Facebook Ads – Which are Right for You?
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
PPC: When to Use it and What to Say
When it comes to search engine marketing the two big players are SEO (search engine optimization) and PPC (pay per click). SEO focuses on gaining website visibility through high rankings in the organic search results while PPC focuses on gaining website visibility through paid results listings. So, what’s better? SEO or PPC?
Don’t Get Clicked Off
Understanding the Risks of Buying Pay-per-Click Advertising Pay-per-Click (PPC) advertising is a method of bringing targeted traffic to your Web site through search engines. It works by setting up a link to your Web site in the “Sponsored Links” section of search engines. Sponsored links listings are free, and you only pay when someone clicks… Read more »
Let the Bidding Begin
Traditional Search Engine Optimization vs Pay Per Click So you’ve created a Web site. Now what? Developing an online marketing campaign is much more involved than simply having your name out there on the Web. There are literally thousands of people offering services just like yours and it is important to develop a strategy that… Read more »
Don’t Get Left Behind: Is your Business Maximizing its Potential to Get More Clients?
Hubspot’s recent 2011 State of Inbound Marketing Report makes one thing very clear—marketing budgets are shifting more and more toward inbound marketing, and away from older, traditional models of outbound marketing.
Understanding the Pros and Cons of Pay-per-Click Advertising
As a business, your website should function as more than an electronic business card that rarely gets seen. Your website should: set you apart as the business of choice for people in need of your products or services be easily accessible to potential clients who are looking for your products or services your website should… Read more »
What is PPC Advertising?
Wish there was a way to get instant visibility to your Web site without having to wait for the search engine spiders to crawl it? There is: PPC advertising. PPC stands for pay-per-click; it is an advertising model that is unique to the Web. The model works by requiring advertisers to pay for their ads… Read more »