Posts Categorized: PPC

PPC Campaigns: Why You Should Always Say Thank-You

Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if… Read more »

PPC: When to Use it and What to Say

When it comes to search engine marketing the two big players are SEO (search engine optimization) and PPC (pay per click). SEO focuses on gaining website visibility through high rankings in the organic search results while PPC focuses on gaining website visibility through paid results listings. So, what’s better? SEO or PPC?

Don’t Get Clicked Off

Understanding the Risks of Buying Pay-per-Click Advertising Pay-per-Click (PPC) advertising is a method of bringing targeted traffic to your Web site through search engines. It works by setting up a link to your Web site in the “Sponsored Links” section of search engines. Sponsored links listings are free, and you only pay when someone clicks… Read more »

Let the Bidding Begin

Traditional Search Engine Optimization vs Pay Per Click So you’ve created a Web site. Now what? Developing an online marketing campaign is much more involved than simply having your name out there on the Web. There are literally thousands of people offering services just like yours and it is important to develop a strategy that… Read more »

Understanding the Pros and Cons of Pay-per-Click Advertising

As a business, your website should function as more than an electronic business card that rarely gets seen. Your website should: set you apart as the business of choice for people in need of your products or services be easily accessible to potential clients who are looking for your products or services your website should… Read more »

What is PPC Advertising?

Wish there was a way to get instant visibility to your Web site without having to wait for the search engine spiders to crawl it? There is: PPC advertising. PPC stands for pay-per-click; it is an advertising model that is unique to the Web. The model works by requiring advertisers to pay for their ads… Read more »