There is a massive amount of search data out there that provides insight into a user’s wants and desires every time they perform an online search. This data can include things like location, purchase history, the device a person is using to perform the search, and many other bits of information.
Posts Categorized: Content
How Small Businesses Can Level the Internet Playing Field
The physical location of your small business has a direct impact on your success. If you’re located in a bustling urban center home to tons of foot traffic, chances are you’ll have a lot more patrons stopping by your establishment than if you were located in some isolated neighborhood with little to no commerce.
What We Learned From Google’s Singapore Webmaster Conference
Back in October, Google held its first ever Webmaster Conference in Singapore, a conference designed for digital marketers, website owners, SEO professionals and web developers alike. The Google Search team hosted the conference, along with the help of other influential online practitioners. The goal of the conference was to provide interested parties with knowledge they… Read more »
4 Benefits to Blogging Your Business Can’t Pass Up
As soon as you reach your marketing and sales goals, it’s time to make new ones. In other words, marketing is never done. And that’s just as true for online marketing as it is for print, TV, radio and in-person marketing.
How to Boost Your Online Reputation
Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »
4 Strategies to Make Your Website Personal Search-Friendly
As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users are starting to rely on them to find advice and recommendations… Read more »
Top 3 Reasons You Should Be Blogging
It’s 2017, and yet oddly enough, not every business has a blog…but nearly every business could benefit from one. If you don’t already have a regular blog accessible on your company’s website, here’s why you
Why Blog?
SonicSEO.com provides a wide range of Internet marketing solutions, and that includes blogging and social media management. Many of our clients wonder “Why blog?” and as soon as we explain the benefits, they’re on-board with a plan to create new content on a regular basis. If you’re iffy on the whole company blogging thing, think… Read more »
Defining “Quality Content” (and Why You Need It)
You don’t have to know much about SEO to know that you need quality content on your site. Quality content significantly impacts rankings, and while no search engine is giving away how their algorithm evaluates “quality,” tests done by
What Brand Safety Is and Why You Should Care
The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your