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Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to  

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not  

Facebook Bulletin: Everything you Need to Know

As new platforms emerge, content creators must take the opportunity to get to know them and what they offer. Facebook recently announced the launch of Bulletin, a newsletter platform designed with independent content creators in mind.

4 App Development Trends to Watch

No matter the size of your business, what you offer, or where you’re located, app development is a crucial component of optimum customer interaction. More and more consumers prefer interacting with businesses via mobile apps these days, and this trend has only advanced in  

How to Create High Converting Content

Web content can entertain, inform, and educate. It can also increase conversion rates for your business. Conversion rates measure the number of visitors to your website that have become paying customers. This is an essential factor in your success, and content creation plays a  

How Businesses Should Talk About COVID on Social Media

Even with vaccine rollout underway in so many places, it’s likely that COVID-19 will continue to play a massive role in life for many months to come. Along with the challenges this poses to individuals, it also makes running a business so much harder.  

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