Your website is a representation of your business online, but it’s also so much more. Your site helps new customers find your business, offers another way to purchase goods, provides information about your services, and educates visitors
With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting
Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish
As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users
You don’t have to know much about SEO to know that you need quality content on your site. Quality content significantly impacts rankings, and while no search engine is giving away how their algorithm evaluates “quality,” tests done by a number of SEO researchers