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How to Find Your True Brand Identity

Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish  

4 Strategies to Make Your Website Personal Search-Friendly

As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users  

Why Blog?

SonicSEO.com provides a wide range of Internet marketing solutions, and that includes blogging and social media management. Many of our clients wonder “Why blog?” and as soon as we explain the benefits, they’re on-board with a plan to create new content on a regular  

Defining “Quality Content” (and Why You Need It)

You don’t have to know much about SEO to know that you need quality content on your site. Quality content significantly impacts rankings, and while no search engine is giving away how their algorithm evaluates “quality,” tests done by a number of SEO researchers  

What Brand Safety Is and Why You Should Care

The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your

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