App Development Trends Linked to COVID-19
There’s no denying the impact COVID-19 has had on the world at large, especially in the business realm. While business apps were emerging as an essential aspect of online marketing prior to the pandemic, they are now considered a necessity. Many consumers want to limit their contact with others as much as possible, and apps offer alternatives to in-person shopping and office visits. Apps also allow customers to access essential information, such as hours of operation, sanitation practices, and more.
To ensure your app continues to be relevant to your customers, it’s important to incorporate elements that benefit your business now and into the future. The following trends can help your business do just that, which ensures your mobile application serves your needs for many years to come.
Remote Work Options to Improve Collaboration
It’s clear that remote working will be a significant aspect of the “new normal” in coming months and years. Remote work keeps people safe but ensures businesses can carry out their operations as normal. For remote working to be truly effective, electronic tools must offer seamless connections to workers all over the world.
Mobile applications for business must include features like video conferencing and document sharing to be the most effective. They must also function as expected, as glitches and bugs will create roadblocks for remote teams working in conjunction. The right app will serve as a central hub for your employees, no matter where they’re located.
Virtual Visits to Encourage Social Distancing
Social distancing is a key component of lowering COVID-19 transmission rates. Consumers want to shop, do their banking, or even visit with their physician from home to reduce their risk of exposure. An efficient mobile application makes all of the above possible, which has led to more and more businesses to invest in app development.
For example, many medical clinics allow telehealth visits, which lets patients undergo exams and consultations remotely. This is hugely reassuring, as people are reluctant to visit medical centers out of fear of being exposed to COVID-19. Apps also allow customers to shop for the things they need without leaving their home, such as skin care and beauty products. Consumers can shop for products, make secure purchases, and schedule delivery via a mobile application for a safe and convenient experience.
Enhanced Security to Ease the Minds of Consumers
While apps make for a safer, more convenient experience during the pandemic, users rightly have concerns about security. Making purchases online, whether using an app or visiting a business’s website, leaves consumers vulnerable to hacking attempts. App developers must take the proper steps to safeguard user information while also communicating their safety practices in a way that can be easily understood.
Fortunately, there are many safeguards available that can protect user information. Encrypting data makes it impossible for outsiders to access sensitive data like credit card numbers or banking information. When it comes to passwords, two-factor authentication is preferred. With two-factor authentication, a random string of letter and/or numbers is generated and sent to the user, either via text or email. This code can then be input into the app to ensure the user is authorized.
App Development Your Customers Can Trust
Here at SonicSEO.com, we can help your company develop a safe, user-friendly app to enhance the customer experience. We make sure the apps we create incorporate all necessary features and functions, including those related to security. We’d be happy to discuss your current online marketing strategy with you, while also illustrating the many benefits offered by app development.