However, certain KPIs have value for most businesses, so you must ensure you routinely track these metrics. Here are a KPIs to keep an eye on when it comes to SEO.

1. Average Engagement Time

Average engagement time lets you know how long a user’s browser is focused on a particular website. This metric is important because engaged users are most likely to take additional actions, such as schedule service, purchase a product, or reach out for more information. While specifics can vary, 57 seconds is usually considered a good average engagement time for websites. Additionally, engaged sessions are defined as those where a conversion event takes place (i.e., the user performs a desired action), the user remains on a page for ten seconds or more, or the user views more than one page.

2. Content Efficiency

Content Efficiency is a metric that compares the rate of content publishing/updates with how often the site achieves its content goals. Content Efficiency is measured in percentages, with higher percentages corresponding to greater success. For example, if you’re spending $300 per page to create and update content, and your Content Efficiency rating is only 10%, you’re not getting an optimum return on investment. In general, businesses should aim for at least 40% efficiency, if not higher. Achieving a good rating can help you improve your SEO strategy to gain a higher return on and reduce spending.

3. Customer Lifetime Value

Customer Lifetime Value (CLV) refers to the monetary value that each customer provides over the course of their relationship with the business. Instead of focusing on just a single metric, CLV looks at each step in the customer journey to determine whether the current marketing strategy is as effective as possible. It’s possible to trace CLV back to specific SEO tasks to determine whether they’re lucrative for a business to pursue. Doing so can help you hone your SEO strategy and make tweaks to processes that aren’t having the intended effect.

Here at SonicSEO.com, we know what it takes for your SEO strategy to be a success. We also help with other facets of online marketing, including app development and social media. While we’re quite confident in our marketing approach, we insist on taking your ideas into account to ensure the best possible outcome. Contact us today to learn more.

App store optimization (ASO) is an essential marketing strategy that all app owners and developers must use to raise awareness. This guide explains more about the ASO process and how to ensure your app is a success.

How ASO Works

Much like an optimized website achieves a higher rank in search results, an optimized app will achieve a higher rank in app store searches. That’s the purpose of ASO, which can help expose as many members of your target audience as possible to your app and what it offers. There are a number of ASO ranking factors to be aware of, including number of downloads, app name and title, description, reviews, and more.

No matter how well-crafted your app is, it won’t benefit your business unless people are aware of it. Additionally, an estimated 40% of apps are found via app store searches, which highlights what a useful tool ASO is to spread the word about your business.  

Why Keywords Are Crucial

Keywords are terms and phrases users type into search engines to find relevant information. Much like online searches, keywords are also vital for finding apps that meet a need or interest. For instance, a user may go into the Apple App Store or Google Play Store and type a certain word into search in order to find what they’re looking for.

Choosing the right keywords makes it easier for your business’s target audience to locate an app. As a result, good selection entails exhaustive research into a business’s customer base. Understanding your target audience and their wants and desires provides an improved perspective on the types of terms and phrases people are typing into search engines. With this knowledge, you can incorporate the best keywords into your SEO strategy.

Practices to Avoid When Choosing Keywords

Certain keywords are a lot more popular than others. While you should include these keywords in your ASO strategy, you must also include less popular words and phrases to boost your ranking in all types of searches. For example, long-tail keywords are a great way to enhance traffic to your app, as they have less competition than the top keywords in your field.

Where you use the keywords is another key factor in your success. In addition to using them in the app description, make sure keywords also appear in the title and name. You also want to use a high volume of keywords, as the most popular iOS and Android apps typically use between 60 and 110 keywords.

Not only will SonicSEO.com develop a mobile application for your business, we can also help you promote it through various channels. Our design and SEO team excels at boosting brand recognition and choosing the best keywords for your audience. Contact us today to develop an ASO strategy that gets results.

Target Low-Demand Keywords First

The more in-demand a keyword is, the harder it will be to rank for it. Because there’s more competition for more popular keywords, it can take months to improve your site’s ranking using them. While high-demand keywords should still be targeted, also targeting low-demand keywords helps improve your ranking for those terms and phrases at a much faster pace. When your site gains traction with these keywords, you can effectively target different segments of your audience.

Don’t Rely on Personal Search Results Alone

When performing a search of relevant keywords from your own laptop or mobile device, the results can be deceiving. Your search results are based on personal factors, including your previous search history. Others may receive wildly different results based on their own search histories, so it’s important to dig a little deeper when performing keyword searches. An easy exercise is to ask multiple people to perform the same search from their devices and compare results. You can also use a keyword ranking tool to drill down further.

Perform Diligent Research on Target Keywords

Different high-demand keywords will have different ranking requirements. For example, some search queries perform well when they’re featured on a page with numerous high-quality links. In this case, you would need to improve the links on your website in order to compete. Other keywords may perform well on pages that are heavy on information.

Much like the name suggests, informational pages are those that contain useful information to educate the reader. If the keyword you’re targeting seems to rank the highest when included on informational pages, you’ll need to revamp your pages to ensure they too are categorized as informational. Provide useful, factual information within page content to increase the reader’s awareness of a certain topic. When using keywords, make sure they’re used naturally and organically.

When it comes to improving your website’s search ranking, SonicSEO.com is proud to be your partner in developing an effective online strategy. If you’re interested in boosting your site’s web ranking by targeting high-demand keywords, we can help. Let’s discuss your current marketing strategy today so can take steps to improve the visibility of your business to potential customers.