Retargeting can be beneficial, as it may be easier to attract a person with awareness of your brand as opposed to a new customer. However, if your retargeting efforts are ultimately unsuccessful, you’ll increase your spending without any benefits. Here are some steps to help you retarget without blowing up your ad budget.  

Consider Email and SMS Campaigns 

Targeted ads are excellent for getting the attention of a new customer, but they might not be necessary with people who’ve already interacted with your brand. In cases where you have contact information for a customer, use email and SMS to re-connect. For example, you can send information on a product a customer started to buy but abandoned during the purchasing process.  

Develop Effective Messaging 

The messaging used to initially attract consumers to your brand isn’t going to be effective the second time around. Instead, develop messaging that addresses potential misgivings about a service or product, which may have played a role in why the person never completed their transaction. Messaging can cover: 

• Discounts, free shipping, and other perks available with purchase 

• Limited time offers to create a sense of urgency 

• Customer reviews and testimonials to show the product or service has merit 

Segment Your Audiences 

Audience segmentation can help you direct your retargeting efforts more effectively. Categories vary based on the needs of your brand, but common segments include cart abandoners, people who’ve engaged with your brand over the last three months, people who’ve watched your videos on social media, and other groups.  

Full Service Marketing, Decades of Experience: SonicSEO 

Our marketing team at SonicSEO can do it all. From social media marketing to PPC ad management, we’ve spent decades helping businesses all over North America get noticed online. Schedule a consultation by calling 505-821-2000 today. You can also contact us to learn more. 

With content, quality must reign supreme over quantity, but how can you really grab the attention of visitors? The following tips can help you better engage with your target audience while also providing information that entertains, educates, and enlightens.  

Highlight Trending Topics 

Creating articles and videos about trending topics can introduce your brand to new demographics. However, make sure the trending topics relate to your business and brand so that you’re not wasting your marketing efforts on the wrong audience. For example, a clothing manufacturer might create content about new fashion trends, whereas a law firm might share an article about a recent court decision in the news.  

Be Authentic to Your Brand 

Consumers these days crave authenticity, and any content that strikes people as false or insincere is likely to fall by the wayside. Your brand’s voice and personality must shine through the content you upload to your website and social media pages. A unified brand voice is a powerful marketing tool, as it increases awareness of your business and what it offers.  

Use “Hooks” to Your Advantage 

When creating blogs and articles, a good headline is the perfect hook to keep people reading. With video content, the first minute or so can dictate whether the viewer is glued to their seat – or decides to click away.  

Engage Your Audience With Humor 

Humor is a universal language and a great way to engage new audiences and demographics. When your content includes (appropriate) lighthearted elements and flashes of humor, consumers are more likely to keep reading or viewing. Humor is also key in getting content to go “viral,” as people love sharing things they find funny.  

SonicSEO.com: Your Content Creation Specialists 

From website design to social media marketing, SonicSEO.com can help your business achieve great things online. Our expertise with quality content creation means that we can help businesses attract and maintain their desired audience.  

Call (505) 821-2000 to schedule a consultation or contact us to learn more.

When businesses develop mobile apps to make life easier for their customers, including the right features and functions is vital to an enjoyable experience. However, security is equally important to safeguarding the users’ personal information stored within the app.  

Every day you hear about new breaches and lapses in online security, and these issues can cause a significant loss of confidence in your brand if they affect your mobile application. Accordingly, app development must involve the following best practices to keep information safe and secure.  

Code Encryption Is Key 

Hackers often try to breach source code to access sensitive information within an app. This highlights the importance of encrypting your source code, which makes it much harder to interpret should the app be breached. You can efficiently encrypt code during the app development process by using special tools and plugins.  

Don’t Neglect Updates 

New types of malware and mechanisms for accessing private information are constantly being developed, which means a once-secure app can quickly become compromised. Patches and updates ensure that your mobile application retains the same level of security, which prevents problematic breaches from occurring. If possible, schedule updates for off-hours to ensure they take place.  

Include Multi-Factor Authentication 

Multi-factor authentication goes beyond just a password. These processes require users to authenticate their identities using two or more criteria to ensure the person accessing the app is truly who they say they are. For instance, the user may be prompted to verify their identity via email and text before they can access the app.  

Secure App Development and So Much More 

SonicSEO.com provides a range of internet marketing services to clients throughout North America. We also offer secure app development using either a traditional process or our innovative website-to-app conversion approach, which provides clients a fast and affordable method of app development. If you’d like to learn more, feel free to contact us today. You can also call (505) 821-2000 to schedule a consultation with our marketing team.

Define Your Identity

Brand identity includes a lot of distinct aspects. Along with the look of your marketing channels (including website, logo, and design of social media pages), it also includes core values, the history behind your business, and other characteristics that make your business unique. Playing up these unique aspects can help your business resonate with consumers online, which will then pique their interest.

Understand Your Target Audience

A target audience consists of those people most likely to support your brand by purchasing products or scheduling services. If you’re having trouble pinpointing your target audience, consider the following questions:

• What interests or hobbies do your audience have?
• Where do they work?
• Where do they live?
• What’s the economic status of your target audience?
• How old are these individuals?
• Which social media platforms do they use?
• What obstacles might they face?
• Who among your competitors appeals to your target audience the most?

By answering these questions, you’ll have a much clearer view of the type of consumer you’re pursuing with your branding.

Develop a Voice

Brand voice involves how you speak to your customers via your website and social media pages. Some brands take a casual, playful tone, while others are more serious. Identifying an appropriate brand voice is important for maintaining uniformity across marketing channels. Using the right brand voice also helps you engage with your audience on a deeper level.

Get Branding Advice From the Best in the Business

With decades of experience behind us, SonicSEO.com offers a wide range of online marketing services to our clients. We also provide guidance when it comes to online branding, including help with increasing loyalty among consumers. Contact us today to learn more or call (505) 821-2000 to schedule a consultation with our skilled team.

Augmented reality is a new technology that’s captivated users all over the world. While it’s mostly associated with entertainment, this technology can also offer benefits to brands when it comes to deepening engagement with consumers.

What Is Augmented Reality?

AR technology integrates the real world with digital elements consisting of visuals and sounds. These digital elements are overlayed on real world environments and users are encouraged to interact with them using mobile devices or headsets. The best-known example of AR is Pokémon GO, a mobile game that features digitally rendered Pokémon in real environments, which users can “catch” via their mobile devices.

How This Technology Can Help Your Brand

The applications of AR are especially enticing to retail businesses, as the technology can help customers understand what certain items might look like in their homes. For instance, a furniture store can use AR to allow customers to model pieces of furniture in their homes, which can be highly beneficial when it comes to increased sales.

Beauty companies can also benefit from this technology when it comes to things like makeup and hair color products. If a customer is curious about what a certain shade of lipstick might look like on them, they can use the technology to sample a product conveniently at home. This is highly beneficial for online businesses that don’t have a physical location where customers can come to try out products.

AR applications can also be beneficial for many other purposes, such as:

• Healthcare
• Home design and architecture
• Automotive maintenance
• Remote training

Costs for creating an AR application can be expensive and not every business will derive the same value from the technology. Accordingly, it’s best to approach the new technology thoughtfully to ensure it’s a good match for your needs.

We’re On the Cutting Edge of New Marketing Technology

When integrating new technologies like AR into your marketing strategy, professional guidance is key. Here at SonicSEO.com, we’ve helped numerous businesses develop engaging and impactful marketing campaigns that get results. Call (505) 821-2000 to schedule a consultation or contact us to learn more.

Why Digital Branding Is So Important

Your digital branding strategy can help you attract customers, while also establishing strong bonds with the customers you already have. Strong branding means easy recognition of your business, which means that consumers will be more likely to take advantage of your goods and services. Good branding also enhances the bonds between existing customers and your business by building trust. Finally, digital branding allows you to set yourself apart from competitors to boost your bottom line.

Tips on Establishing a Compelling Digital Brand

While the marketing needs of businesses vary greatly, there are a few general tips to employ to ensure your business connects with consumers online:

• Establish a Mission – A mission statement succinctly communicates what your business does and what it offers customers. Determining your business’s overarching mission builds a foundation for your digital marketing strategy.

• Know Your Audience – Your target audience is composed of people most likely to patronize your business. Evaluating analytics data can help you determine the demographics of people who visit your website. You can also consider the type of audience your competitors pursue.

• Develop a Uniform Design – A cohesive design across all digital marketing channels ensures that your brand can be easily identified by consumers, which is the first step towards building loyalty. Along with logo creation, you can also use similar design elements on websites, social media pages, and digital ads.

• Insist on Quality Content – Quality content makes a favorable impression on customers and keeps them coming back for more. When it comes to blogs and webpages, content must be unique, well-written, and informative. It should also be engaging, which can be achieved by injecting humor and using images and videos along with written text.

Are you fully satisfied with your business’s current branding approach? Our team at SonicSEO.com have decades of experience helping all sorts of businesses improve their branding strategy. We can also help your business develop a brand from scratch to ensure you make the best possible impact on consumers. Contact us today for more information.

Quality content is crucial on your website but establishing a visual identity can elevate your business and brand to the next level. Here are a few things to consider when creating a compelling and attractive visual identity.

What Is a Visual Identity?

In the simplest terms, your website’s visual identity are all the graphic elements displayed on webpages. Such elements include special color combinations, logos, fonts, and other visual factors that are unique to your brand.

Establishing a visual identity is important for a few different reasons. First, it allows customers to immediately identify your business and what it offers, which allows you to stand out from your competitors. It also defines your brand across many diverse marketing channels, including your website, social media pages, and mobile applications. In addition to helping with identification, a uniform visual appearance across many channels can also have a positive impact on customer confidence and loyalty.

How Can You Develop One for Your Website?

If you feel your brand lacks a visual identity, there are lots of solutions at your disposal. For example, many businesses ask their customers to share images related to their services or goods on social media. These images can then be curated and used for promotional purposes. You can also include a variety of visual elements in your brand’s web presence. In addition to images and photographs, videos, infographics, and illustrations can also have a big impact on positive perception.

Consistency is another important factor to consider. If there’s a particular image that you feel best represents your business, feel free to use it across numerous channels. Logos are also effective when it comes to visual identity, as they can help customers recognize your business immediately. Additionally, logos can be used on websites, social media pages, mobile apps, and print advertising for a stellar return on investment.

Our team of developers and designers at SonicSEO.com have extensive experience with all aspects of online marketing. As branding professionals, we can also take the necessary steps to make your online brand stand out from the pack. Contact us today if you have questions about your business’s visual identity and how to improve it.

Branding is one essential service that all businesses can benefit from. Proper branding brings more traffic to your website and social media pages, which is where many consumers prefer to do business these days. However, it also offers some additional benefits that can help you achieve ongoing success.

Ensures Consumers Are Fully Aware of Your Business

With so many websites out there these days, it’s easy for businesses to get lost in the shuffle. Even if you offer amazing products and reliable services, it won’t matter much if consumers have a hard time recognizing you. Branding makes your business readily identifiable, which increases the odds that a customer will choose you over a competitor. Exceptional branding will also ensure customers associate your business with a specific type of product or service, regardless of how many competitors surround you.

Builds Confidence in the Eyes of Customers

When consumers are accustomed to a consistent experience, whether it’s the image your business presents or the quality of your goods and services, they’ll naturally feel a lot more confident in what you have to offer. The more confident they are in your business, the more likely they are to return again and again. Think of your brand as your business’s personality. A consistent experience is key to putting people’s minds at ease and ensuring a quality interaction.

Enhances Your Business’s Bottom Line

Greater awareness of your business and increased confidence in what you offer are highly effective ways to boost profits. If a customer must choose between you and a direct competitor, they’re far more likely to select the business they already know, as compared to the one they’re unfamiliar with. Additionally, good branding can help you retain the customers you already have, as they will rest assured of a positive experience.

In addition to the many other services we provide, SonicSEO.com can help your business develop a strong and recognizable brand. We also help clients develop a consistent brand across many online channels, including websites, social media pages, and mobile applications. Reach out to us today to discuss your current brand and whether it can be improved.

1. Which Words Best Describe Your Values?

Every business should have a strong understanding of what their core values are. Core values are integral when developing branding and promoting them creates a strong emotional bond with consumers. If you’re not sure of your core values, brainstorms some relevant keywords. Perhaps your business prides itself on being honest and transparent. Or maybe you feel strongly about supporting the community and giving back.

2. Who Is Your Target Audience?

Your target audience are the people most likely to patronize your business. These are the people that your marketing efforts should be tailored to for the best results. Target audiences are often broken down according to demographic information, such as age, gender, location, income, and other factors. You can define your target audience by researching the audiences of competing businesses. You can also review analytics information to see who is visiting your website the most.

3. What Do You Offer That Other Businesses Can’t?

Competition is a big factor in developing a successful brand. When other businesses offer the same sort of goods and services as yours, you must look for ways to separate yourself from the pack to make your business more appealing. For example, if you offer delivery, you can make dedication to customer convenience a selling point of your brand. Having a mobile application is also beneficial, as it allows customers easier methods of access.

4. How Would You Describe Your Company’s “Personality”

Savvy consumers want to have personal interactions with the businesses they patronize. That means you must identify the “personality” of your business, as it will help you develop a deeper emotional connection with your customers. Think about your presence on social media and how you typically interact with followers. Social media is a great place to develop your brand personality since it’s a more casual method of interacting with customers.

Along with the many other marketing services we provide, SonicSEO.com also helps our clients determine their precise brand identity. We perform extensive market research when determining your target audience and developing keywords. We’ll also keep you informed every step of the way to ensure you’re satisfied with your marketing approach. Reach out to us today for assistance with business branding!

Worries about contracting Covid-19 has led many people to prioritize online shopping in many instances. And while many businesses have since re-opened, the reliability on online commerce doesn’t seem to be going away any time soon. Here are a few things business owners must keep in mind when it comes to their digital advertising strategy.

Emerging Importance of Local Searches

Ranking high in local searches is more important than ever for businesses these days. Most consumers seek out local businesses when searching for goods and services, whether they need a plumber or are replacing a major appliance.

You can improve your local rank by completing a Google My Business profile. These profiles list important information regarding location, phone number, hours of operation, and other things customers must know. However, they also help Google populate maps during local searches, which is how a majority of consumers discover local businesses.

Greater Reliance on Ecommerce Sites

While online shopping was already on the rise before the pandemic, it’s now the preferred retail method for most consumers. Online retailers large and small have seen exponential growth in ecommerce sales, and there’s no indication that this growth will end any time soon.

To provide a satisfactory shopping experience, ecommerce sites must offer easy navigation, uncluttered layouts, and a secure purchasing process. Customers want to feel confident that their banking and credit card information can be safely input into your site. They also want to find answers to common questions easily, which is why many sites now use chatbots to address frequently asked questions.

Deeper Connection Between Businesses and Customers

Businesses can no longer take an impersonal approach to their brand marketing. While it’s important to show the quality of your staff, products, and services, you must also establish that you have your customers best interests in mind at all times.

That’s where effective use of social media marketing comes in. Platforms like Facebook and Instagram provide a direct link to customers, but they can also be used to showcase your brand’s more personal side. Warm messaging, humor, and community involvement all illustrate that your business is focused on what matters most, just like your customers.

You need a trusted guide to help you navigate post-COVID marketing, and SonicSEO.com is proud to be of service. We provide web design, social media marketing, and app development to ensure you connect with customers on every possible level. We also remain one step ahead of emerging trends, especially in light of the pandemic.

Do you have questions about your marketing strategy going forward? Then let’s sit down and discuss your needs in detail today.