Retargeting can be beneficial, as it may be easier to attract a person with awareness of your brand as opposed to a new customer. However, if your retargeting efforts are ultimately unsuccessful, you’ll increase your spending without any benefits. Here are some steps to help you retarget without blowing up your ad budget.  

Consider Email and SMS Campaigns 

Targeted ads are excellent for getting the attention of a new customer, but they might not be necessary with people who’ve already interacted with your brand. In cases where you have contact information for a customer, use email and SMS to re-connect. For example, you can send information on a product a customer started to buy but abandoned during the purchasing process.  

Develop Effective Messaging 

The messaging used to initially attract consumers to your brand isn’t going to be effective the second time around. Instead, develop messaging that addresses potential misgivings about a service or product, which may have played a role in why the person never completed their transaction. Messaging can cover: 

• Discounts, free shipping, and other perks available with purchase 

• Limited time offers to create a sense of urgency 

• Customer reviews and testimonials to show the product or service has merit 

Segment Your Audiences 

Audience segmentation can help you direct your retargeting efforts more effectively. Categories vary based on the needs of your brand, but common segments include cart abandoners, people who’ve engaged with your brand over the last three months, people who’ve watched your videos on social media, and other groups.  

Full Service Marketing, Decades of Experience: SonicSEO 

Our marketing team at SonicSEO can do it all. From social media marketing to PPC ad management, we’ve spent decades helping businesses all over North America get noticed online. Schedule a consultation by calling 505-821-2000 today. You can also contact us to learn more. 

With content, quality must reign supreme over quantity, but how can you really grab the attention of visitors? The following tips can help you better engage with your target audience while also providing information that entertains, educates, and enlightens.  

Highlight Trending Topics 

Creating articles and videos about trending topics can introduce your brand to new demographics. However, make sure the trending topics relate to your business and brand so that you’re not wasting your marketing efforts on the wrong audience. For example, a clothing manufacturer might create content about new fashion trends, whereas a law firm might share an article about a recent court decision in the news.  

Be Authentic to Your Brand 

Consumers these days crave authenticity, and any content that strikes people as false or insincere is likely to fall by the wayside. Your brand’s voice and personality must shine through the content you upload to your website and social media pages. A unified brand voice is a powerful marketing tool, as it increases awareness of your business and what it offers.  

Use “Hooks” to Your Advantage 

When creating blogs and articles, a good headline is the perfect hook to keep people reading. With video content, the first minute or so can dictate whether the viewer is glued to their seat – or decides to click away.  

Engage Your Audience With Humor 

Humor is a universal language and a great way to engage new audiences and demographics. When your content includes (appropriate) lighthearted elements and flashes of humor, consumers are more likely to keep reading or viewing. Humor is also key in getting content to go “viral,” as people love sharing things they find funny.  

SonicSEO.com: Your Content Creation Specialists 

From website design to social media marketing, SonicSEO.com can help your business achieve great things online. Our expertise with quality content creation means that we can help businesses attract and maintain their desired audience.  

Call (505) 821-2000 to schedule a consultation or contact us to learn more.

Define Your Identity

Brand identity includes a lot of distinct aspects. Along with the look of your marketing channels (including website, logo, and design of social media pages), it also includes core values, the history behind your business, and other characteristics that make your business unique. Playing up these unique aspects can help your business resonate with consumers online, which will then pique their interest.

Understand Your Target Audience

A target audience consists of those people most likely to support your brand by purchasing products or scheduling services. If you’re having trouble pinpointing your target audience, consider the following questions:

• What interests or hobbies do your audience have?
• Where do they work?
• Where do they live?
• What’s the economic status of your target audience?
• How old are these individuals?
• Which social media platforms do they use?
• What obstacles might they face?
• Who among your competitors appeals to your target audience the most?

By answering these questions, you’ll have a much clearer view of the type of consumer you’re pursuing with your branding.

Develop a Voice

Brand voice involves how you speak to your customers via your website and social media pages. Some brands take a casual, playful tone, while others are more serious. Identifying an appropriate brand voice is important for maintaining uniformity across marketing channels. Using the right brand voice also helps you engage with your audience on a deeper level.

Get Branding Advice From the Best in the Business

With decades of experience behind us, SonicSEO.com offers a wide range of online marketing services to our clients. We also provide guidance when it comes to online branding, including help with increasing loyalty among consumers. Contact us today to learn more or call (505) 821-2000 to schedule a consultation with our skilled team.

Augmented reality is a new technology that’s captivated users all over the world. While it’s mostly associated with entertainment, this technology can also offer benefits to brands when it comes to deepening engagement with consumers.

What Is Augmented Reality?

AR technology integrates the real world with digital elements consisting of visuals and sounds. These digital elements are overlayed on real world environments and users are encouraged to interact with them using mobile devices or headsets. The best-known example of AR is Pokémon GO, a mobile game that features digitally rendered Pokémon in real environments, which users can “catch” via their mobile devices.

How This Technology Can Help Your Brand

The applications of AR are especially enticing to retail businesses, as the technology can help customers understand what certain items might look like in their homes. For instance, a furniture store can use AR to allow customers to model pieces of furniture in their homes, which can be highly beneficial when it comes to increased sales.

Beauty companies can also benefit from this technology when it comes to things like makeup and hair color products. If a customer is curious about what a certain shade of lipstick might look like on them, they can use the technology to sample a product conveniently at home. This is highly beneficial for online businesses that don’t have a physical location where customers can come to try out products.

AR applications can also be beneficial for many other purposes, such as:

• Healthcare
• Home design and architecture
• Automotive maintenance
• Remote training

Costs for creating an AR application can be expensive and not every business will derive the same value from the technology. Accordingly, it’s best to approach the new technology thoughtfully to ensure it’s a good match for your needs.

We’re On the Cutting Edge of New Marketing Technology

When integrating new technologies like AR into your marketing strategy, professional guidance is key. Here at SonicSEO.com, we’ve helped numerous businesses develop engaging and impactful marketing campaigns that get results. Call (505) 821-2000 to schedule a consultation or contact us to learn more.

1. Which Words Best Describe Your Values?

Every business should have a strong understanding of what their core values are. Core values are integral when developing branding and promoting them creates a strong emotional bond with consumers. If you’re not sure of your core values, brainstorms some relevant keywords. Perhaps your business prides itself on being honest and transparent. Or maybe you feel strongly about supporting the community and giving back.

2. Who Is Your Target Audience?

Your target audience are the people most likely to patronize your business. These are the people that your marketing efforts should be tailored to for the best results. Target audiences are often broken down according to demographic information, such as age, gender, location, income, and other factors. You can define your target audience by researching the audiences of competing businesses. You can also review analytics information to see who is visiting your website the most.

3. What Do You Offer That Other Businesses Can’t?

Competition is a big factor in developing a successful brand. When other businesses offer the same sort of goods and services as yours, you must look for ways to separate yourself from the pack to make your business more appealing. For example, if you offer delivery, you can make dedication to customer convenience a selling point of your brand. Having a mobile application is also beneficial, as it allows customers easier methods of access.

4. How Would You Describe Your Company’s “Personality”

Savvy consumers want to have personal interactions with the businesses they patronize. That means you must identify the “personality” of your business, as it will help you develop a deeper emotional connection with your customers. Think about your presence on social media and how you typically interact with followers. Social media is a great place to develop your brand personality since it’s a more casual method of interacting with customers.

Along with the many other marketing services we provide, SonicSEO.com also helps our clients determine their precise brand identity. We perform extensive market research when determining your target audience and developing keywords. We’ll also keep you informed every step of the way to ensure you’re satisfied with your marketing approach. Reach out to us today for assistance with business branding!

It’s possible for businesses to take this data and apply to their own website to provide users with a personalized experience. In fact, the more steps you take to personalize the experience offered by your site, the better the engagement with new and prospective customers. Here are a few methods that can help enhance user personalization.

Design Content Around Relevant Search Phrases

Research is at the heart of the most effective SEO strategies. This is especially true when it comes to the keyword usage of your target audience. What search terms and phrases are users inputting to get to your website? And what keywords have the highest conversion potential, meaning they lead to a visitor making a specific action, such as making a purchase?

Tracking relevant data offers invaluable information to optimize your website. It can also help you develop strategies for new trends in searches. Natural language queries are becoming more and more relevant these days, which is a far cry from the short and succinct keywords that dominated up to this point. For the most satisfying user experience, website analytics must be monitored and tracked on a regular basis.

Make Sure Content Is Accessible to All Users

Customer location is a huge factor in personalization, especially for businesses that operate internationally. In this case, differences in dialect and language are sure to apply. Presenting search results in English to a Spanish-speaking customer could lose you business. Additionally, if your competitors are accounting for differences in languages and dialects, they will likely sweep in and take these customers from you.

Once again, research must factor into your personalization strategy. If you know you have customers that speak a language other than English, your website’s content should be translated into any relevant languages. While it’s true that users can translate content on their own, going the extra mile to tailor content to all users will only benefit your business and your website.

Drill Down Into Specific Locations

While not all businesses will have international customers, most can find value in location-specific content. Along with optimizing for city, which can be pretty broad in some cases, it’s also possible to drill down into specific neighborhoods. These leads are often the most valuable, because a person performing such a search is most like to purchase goods or services.

When designing content for your site, make sure you’re optimizing for all locations that your business serves. For example, some sites feature separate landing pages for each location. Localized landing pages better serves local customers and ensures they have the necessary information to take further action, such as business hours and contact info.

Personalized Content Improves User Engagement

Our marketing specialists at SonicSEO.com know how important personalization is for an optimized user experience. We apply the above strategies to your content to boost engagement and make sure visitors enjoy the best possible experience when visiting your site.