What Are Digital Analytics?

Analytics provide concrete information on how successful your digital marketing efforts truly are. This information can be sourced from a variety of channels, including social media pages, websites, and email marketing campaigns. For instance, analytics info can tell you how many people clicked on a digital ad. It can also tell you how many people click away from a webpage, as opposed to exploring more of the website.

How Reviewing Analytics Can Benefit Your Brand

It’s nearly impossible to determine the success (or failure) of a digital marketing campaign without analytics. Without this information, a business may continue to invest in a campaign that’s actually having poor results, when marketing funds could be utilized for more successful endeavors. In this case, certain metrics provide concrete evidence that a particular marketing strategy is having the intended effects.

Metrics That Matter Most

For many businesses, tracking the following digital marketing metrics is crucial:

• Average Session Duration – This is the total amount of time spent by visitors to your website divided by total number of sessions (which is the amount of time that elapses from entering to exiting a website)

• Backlinks – Backlink metrics, which are other websites that link to yours, measures the number and quality of links

• Bounce Rate – The number of people who visit a single page on your website

• Organic Traffic – The number of people who visit a website organically, as opposed to following a paid ad

• Conversion Rate – The percentage of people who take a specific action when visiting your website, such as making a sale or downloading an e-newsletter

Tracking these and other metrics allows you to make informed decisions when it comes to digital marketing campaigns.

SonicSEO.com Can Help You Achieve Digital Marketing Success

Business owners have enough on their plates without needing to worry about their online marketing efforts. With SonicSEO.com in your corner, you can leave the digital marketing to our skilled and knowledgeable team. We know which metrics are most important, and we diligently perform website monitoring to ensure our efforts are having the biggest impact. Call 505.821.2000 to schedule a consultation or contact us to learn more.

One type of analytics data we use is a date range comparison.

What Date Range Comparisons Show You

A date range comparison shows you a side-by-side comparison of website/web page performance on two or more date ranges. It lets you see how traffic patterns and user behavior changes month to month, year to year, for instance.  

The report highlights key metrics, like:

• Number of sessions during the date range(s)
• Number of users (unique users, not multiple sessions initiated from the same person/computer/IP address)
• Average page views per session
• Average session duration
• Bounce rate (the number of viewers who leave and from where)

What’s more is that this report breaks down key performance indicators between converters—people who subscribed, downloaded a sample, purchased a product, etc.—and those who didn’t.

Why You Would Want to See Date Range Comparisons

Date range comparisons are excellent ways to detect patterns in user engagement (or lack thereof) with your website over time…and this information is crucial to gauge search engine performance and user experience in the event of:

• Search engine algorithm updates
• Site design changes
• Site navigation updates
• New or significantly revised content
• Focused sales promotions

In other words, date range comparisons can give you a before-and-after picture of major changes to your website, so you can see what users like and what they don’t.

What You Can Do with This Data

With the information date range comparisons provide, you can tweak your website to improve (or maintain) performance.

For instance:

• If you notice that users spent more time on your real estate website before you switched background images from smiling people with a set of new house keys dangling before their eyes to a large logo of your real estate firm, then maybe you’ll consider going back to the old image or a comparative one.
• If you notice your bounce rate jumped after putting up a lightbox asking for an email address after 5 seconds of landing on your home page, then maybe you want to delay the lightbox a little longer or move it to an internal page.

Here’s the real benefit of having SonicSEO.com run a date range comparison, though—you don’t have to interpret the data. We will give you the raw metrics, of course, but our experienced team will also give you a summary of what the data points mean and what we recommend to do with the information to keep your website performing as your marketing MVP.

How to Get Date Range Comparisons for Your Website

SonicSEO.com clients need only ask for a date range comparison, and it’s done. But if you’ve got another company doing your website management or you’re trying to do it alone, then there’s a few additional steps, starting with contacting us to schedule a free initial consultation.