As Albuquerque businesses continue to realize the importance of a strong web presence, more owners are looking for ways to boost their visibility online. And most local businesses have heard that SEO is the best way to do this.
And they’d be right.
But what many businesses don’t know is that not all SEO is created equal. In order to get the best results from your Internet marketing efforts, it is important to be an informed consumer. Below is a list of the top 10 characteristics of good SEO to help you evaluate a service you may be considering:
- Keyword Phrases
Keyword phrases enable you to incorporate language into your content that your target audience actually uses to search for your products or services online. It is essential to strategically add this component to your website in a way that enables the search engines to identify your site as a ‘best match’ for a given query.
Copywriting is the art of crafting marketing content. But your website needs more than just compelling copy that drives people to act. Your content also needs to meet the needs of the search engines so that you gain visibility with your target audience through high rankings.
- External Linking
External links (links from a different website to your website) essentially serve as a recommendation, or referral, for your website. Since the search engines want to provide people with quality results, they evaluate the number—and quality—of websites that link to yours as a way to determine the value of the content you provide.
- Title Tags
Title tags are an opportunity for you to clearly identify the theme of each page on your site. By establishing a narrow focus for each page on your site, and cataloging it with descriptive title tags, you help the search engines understand what your website is about.
- Header Tags
Header tags help the search engines evaluate content or information that is important on your site.
- Internal Linking
Internal links (links that go between pages on your website) help the search engines easily crawl your site.
URLs on a website can get messy fast. It’s important to clearly define an authoritative URL for your website and set up 301-redirects when necessary. Also, meaningful URLs for each page can serve as another means for the search engines (and people) to determine what any given page on your site is all about.
A sitemap is a map of your website. It enables people and search engines to easily navigate your site to find information quickly.
- Meta Descriptions
Meta descriptions technically do not have SEO value. But they do impact the results you can achieve with SEO. Meta descriptions are the brief description of a webpage that is included for every listing in the search results. Overlook your meta descriptions and you miss the opportunity to compel people to click on your listing. The end goal of SEO is, after all, to get more clients.
Analytics help you understand how your website is performing and make adjustments to improve performance as necessary. A good SEO company won’t just throw numbers at you, they’ll discuss your analytics every month so you understand what those numbers mean.
- * BONUS: Social Media
Social signals are becoming increasingly important in search engine ranking algorithms. The more people that are engaging with your company—whether they’re mentioning you or linking to you—the better!
Of course, there are many other little things that go into quality SEO, but these are the 10 essentials every website needs to start on a solid foundation.
If you have questions about SEO or would like to learn how we can customize a strategy to meet your unique online marketing goals, please contact us. I’ve assembled a great team of Internet marketing professionals in Albuquerque who would love to talk about ways to take your business to the next level!