While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.
Google AdWords is designed to help you setup and manage a PPC advertising campaign as well as choose relevant keywords on which to bid. Once you have everything set up and ready to go, you expect to see your ads active on search pages; however, if you find that your ad is nowhere to be found, you may have a problem in the early stages of your setup.
If you are having trouble finding your Google ad and you’ve used AdWords, here are a few troubleshooting tips:
- Check your campaign settings. If the targeted language or location are not set or are incorrectly chosen, your ad will not run for the searches you are expecting.
- Know your bids and budget. If you are vying for a popular phrase and set a minimal budget, you may have been outbid. By increasing your bid, you may be able to capture the keyword and your ad will appear rather than your competition’s ad.
- Make sure you have assigned keywords and bid placements. Without doing so, you may not have completed the process.
Winning the bids of popular keywords can be difficult and expensive, but you will get the instant visibility you want. Remember that a PPC campaign should always be used in conjunction with a solid SEO marketing strategy for optimal results.