Working the Web

6 Tips to Make Your Web Site Work for You

It’s no secret. A strategic online marketing campaign can drive targeted traffic to your Web site and help you establish a solid client base in a highly efficient manner. The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather, it’s designing a tool that will generate clients and allow you to track the return on your investment dollar for dollar.

There are several things to consider when designing your Web site and this article discusses six tips that can help you develop a Web site that works for you.

    Good Content

    Good content is the foundation of a good Web site. Good content is not simply information about your business or yourself, but it is carefully crafted copy that leads your audience to a specific action and utilizes strategic placement of keywords. Creating strong content for your site demands attention and time as this is what your potential clients will be reading. Not only will your potential clients be reading your site content for relevant information, but search engine spiders will read your content to determine how your site should be indexed and where it will rank in keyword searches. It is important to rank high with the search engines for specific keywords as this will generate the majority of targeted traffic to your site.

    Effective Architecture

    Effective architecture is essential if you want people to stay on your site and see what it’s about once they find it. Effective architecture refers to the structure and functionality of your Web site. Things to consider are how you will use navigation bars and where you will place them, how you will let users know where they are at on your site, and how you will link your pages together; this all affects how easy your site is to use. Ease of use and the ability to find relevant information in as few clicks as possible are key features visitors look for in a Web site. If your site is not easily navigable, your visitors will not take the time to find out about your business and what you can do for them. This can severely impede your online marketing campaign. When developing your online marketing strategy, remember, it is important that your site be easy to use, as well as easy to access on the search engines.

    Consistent Design

    Consistent design allows you to start developing brand recognition with your potential clients and makes your site easier to view. People remember things that are repetitive; therefore, the more you can repeat the theme on your site, the more people will begin to identify with it and recognize it as a reflection of your firm. It is also important to place your navigation bars in the same location on every page, use the same font on every page and incorporate the same color scheme on every page of your site. This will help your users browse your site and access information they need easier. When you utilize online marketing techniques and create a dynamic Web site, it is important that you stand out from the rest and leave a good impression with those who visit your site; consistent layout and design can help you do this.

    Relevant Images

    Images can improve the look of your site and generate interest from potential clients. When choosing images to put on your site, it is important to choose images that are relevant to the content and purpose of your site. Sometimes, people like to put humorous pictures or cartoons on their site that have nothing to do with the purpose of the site. This can distract readers and keep them from understanding your overall purpose. When a visitor does not understand the purpose of your site, they are not likely to seek the services or products that you offer since they are not clear about exactly what you are offering. Images can enhance your site, but use them sparingly and as a way to enhance your message, not take away from it.

    Contact Information

    It is very important that you include your contact information on every page of your Web site—especially your phone number. Remember, the purpose of your Web site is to generate leads for potential clients or customers. If a person finds your site through a search engine, browses your site but doesn’t know how to contact you, your site is not doing its job. Therefore, be sure to place your phone number prominently on each page. You cannot rely on your visitors to go to the page you have specifically designed for contact information. Don’t make your potential clients hunt for your phone number, make it highly visible on every page.

    Contact Form

    Choosing to use a contact form is recommended over providing your email address to potential clients or customers. Information on Web sites is not only available to people who are looking for your services, but also people who want to exploit you. Using a contact form will reduce the amount of spam you receive. Contact forms are easy to set up and use and when you respond to potential clients, they will receive your email address to maintain correspondence with you.

There are a lot of things to consider when you are developing a Web site as part of a larger online marketing campaign. If this sounds like a lot of work to you, it is! But don’t let that intimidate you. The time and resources you put into developing an effective Web site will pay off in clients or customers. Since there is so much involved in developing and implementing an online marketing strategy, it is usually a good idea to hire an Internet marketing company to help you with the process. These professionals are up-to-date on the latest trends and technology and can help you design a site that will accomplish your online marketing goals.

At, you will encounter highly-trained professionals that utilize the most current practices to help you meet your Internet marketing goals. Help more potential customers find your site by calling 888-437-3737 today!