With the popularity of accessing the internet on mobile devices, Google has updated their mobile-friendly algorithm. What does this mean for people who are striving to rank higher and attract more customers? It’s actually a great move for SEO focusing on attracting a human audience, also known as white hat SEO.
People Love Mobile Devices
The convenience of being able to look up an address, a business or a service while on the go can’t be matched. Mobile devices are readily available and service coverage has improved by
leaps and bounds in the last decade. Now you can access the internet while away from home and find the information you need when you need it.
This has led to many website owners working to make their sites mobile friendly—they don’t look disjointed or confusing on mobile devices; they’re simpler in appearance to allow mobile devices to process the data quickly. And with the advent of mobile friendly algorithms, websites that have focused on being mobile friendly are now going to be more accessible to the public.
How Does This Affect SEO?
White hat SEO is focused on attracting the human audience. Keywords that are adjusted to suit what people organically search for is part of that angle. With the inclusion of mobile-friendly algorithms, white hat SEO can catch the people who do the majority of their internet searching on their phones. It increases the audience that any website can attract while making accessibility to their site easier for their current customers.
This does not mean that sites still working towards mobile friendly versions are going to lose ranking. The search algorithms are still focused on great, relevant content; non-mobile pages can and will still rank. However, the inclusion of mobile focused algorithms means a greater chance for better exposure.