So now that you know why your business should be on Twitter, and the numbers and types of people that use Twitter, it’s time to talk about what your business should be saying. Knowing where to start on reaching your target audience can be a serious challenge. There are three key guidelines to follow when it comes to knowing what to Tweet: Don’t sing your own praises, tweet about others in your field, and make a personal connection.
Getting used to Twitter can take time. Knowing exactly what to say to advertise and be informative, while still holding people’s attention, can be a difficult balance to maintain.
While Twitter is an online medium, never forget that you are talking to a group of people that you don’t know. Try to treat it the same way as if you were interacting with people in the real world. Keeping that in mind, here are some basic tips to help you create your Twitter feed and engage with potential clients:
- Don’t Sing Your Own Praises. This may seem like an odd place to start, but you have to remember that talking about yourself too much can turn people away. If you walked into a room full of strangers, introduced yourself, then went on a non-stop spree of talking about yourself, your likes and dislikes, and how great of a person you are, chances are you’ll end up talking to yourself.
- Going from there, you also want to make a personal connection. One you begin networking on Twitter, you want to keep your Twitter followers engaged and interested in what you have to say. Some of the best ways to establish a personal connection are to retweet information posted by others, thank and acknowledge newcomers to your Twitter feed, comment on other people’s tweets and just be you. Don’t forget to show some personality and a human side to your business.
- Finally, you not only want to be friendly, but you also want to be professional and knowledgeable, too. Tweet about others in your field. This may seem counterproductive if you’re trying to establish your business. However, this rule harkens back to establishing your “online cred” which was talked about in the first entry of this series. If you want to make a name for yourself as being in the loop in your particular area, you need to have the right contacts.
There really is no magic formula when it comes to using Twitter. Just remember that Twitter is your tool (and friend) to spread the word about your business. Once you get into a routine of what to tweet, when to tweet is also important. Up next: When To Tweet.