Google Webmaster Tools – now called Google Search Console – is a powerful tool for site owners looking to boost their visibility on the web and monitor the performance of their sites. It’s one of many tools available to help you understand what’s going on behind the scenes of your website, but it does pose a bit of a learning curve. Let’s take a closer look at Webmaster Tools so you can understand what it can (and cannot) do for you.
What is Webmaster Tools?
Webmaster Tools (Google Search Console) is a totally free service offered by Google. It allows you to identify how well a site is performing by checking its indexing status, among other things. Basically, it lets you get a realistic overview of just how well your site is performing.
These are some of the things you can do with Webmaster Tools:
- Check the crawl rate to see when and how frequently Google accesses your site.
- View all the internal and external pages that link to your site, so you can see where you are getting backlinks and whether any spammy links need to be disavowed.
- See which pages Googlebot might have a difficult time crawling.
- Identify the various keyword searches that lead to your site being discovered and what the click-through rate of those searches is.
Webmaster Tools can do many other things as well, depending on your needs. Pretty much any information you need about your site’s search engine performance can be accessed through Webmaster Tools.
How Can You Use It?
When it comes to search engine optimization (SEO), knowledge is power. Knowing how your site is performing, what keywords are pulling in traffic, how the site is being found, whether you’ve received penalties – all of that is absolutely crucial to keeping your site where people can see it.
Webmaster Tools can help you find problems and fix them so your site can get back to performing. It can help you find areas of improvement and adjustments that can boost your site’s performance even further. And it can help shine a light into the otherwise dark and confusing space of search engine algorithms and formulas.
Need Expert Help?
Webmaster Tools is powerful, but it takes some getting used to, and all of that monitoring and checking can take up time. That’s fine for webmasters who spend their days crawling through data – but what about business owners who have a dozen other pressing items on their to-do lists?
You can benefit from the power of this and many other powerful tools without sacrificing your spare time. Call SonicSEO.com to learn how our team of experts can do all the work for you, ensuring your site performs well without you needing to spend time analyzing that performance.