Video Rises Among Mobile – But It’s Not Right for Everyone

Five years ago, mobile video was practically nonexistent. That’s no longer the case. According to a recent study, over half of all mobile users watch videos, with 35% of users watching videos longer than five minutes. Videos are also becoming increasingly popular on social media, which is the second-most powerful discovery tool for finding things to watch online.

What does this mean for your business? It depends on your target audience and the type of business you’re offering.

Is Video Right for You?

Before you begin to worry over whether video is an important element in your digital marketing strategy, take a step back and think about the needs of your end user. Videos can be entertaining and informative, but they can also be a waste of time or an inconvenience for an audience that just wants to find the answer to their question or solution to their problem. Knowing your audience will help you make the right choice for your marketing!

How Videos Help Engage Users

With data plans becoming more affordable and network speeds improving, it’s easier to watch video on mobile devices than it was a few years ago, and the popularity of sites like Vine prove that there’s demand for video content.

People like videos because they’re a quick, concise way to get across information – and the most successful are also the most entertaining. Videos can also boost a user’s confidence in a particular brand; videos help to build trust, show the brand in a new way, and provide a new channel for engagement with your audience.

What’s this mean for your business? It means that maintaining a YouTube channel, sharing videos on your company’s Facebook, or having video content up on your website can be very useful. You can use these videos the same way you use the other content on your site and social media – to promote your company, educate your visitors, and maybe even entertain them.

Optimizing for Video and Brand Awareness

Another reason that video content can be so good for businesses is that it creates an additional way to be found online. YouTube, far and away the biggest video-watching platform on the Internet, has its own search algorithms, and its videos appear in Google search results. This means that every video you put on YouTube has a chance of capturing search traffic that might have otherwise missed your website. By optimizing your video descriptions, tags, and titles, you can boost brand awareness and direct interested viewers in learning more on your website.
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