What do you look for on the Internet? Videos, right? Whether you’re scrolling through your social media news feed or researching DIY home repair, you’re more likely to click on the snippets with the . And that’s precisely the reason you may want to consider adding videos to your current marketing efforts.
Is Video Marketing Right for My Business?
Before you start calling in the production crew and holding auditions for the new face of your video marketing campaign, take some time to determine whether or not this strategy is really suited for your business.
For video marketing to work for you, you need to post quality, shareable content, and commercials do not fit that description. That begs the question: What content could I share?
If the information you think viewers would find most useful:
- Gives away trade secrets…
- Encourages DIY jobs that discourage calls for your services…
- Introduces the potential for legal liability…
…then video may not be the right marketing strategy for your business.
On the other hand, if you could use video to:
- Show existing and potential customers new ways to use your products…
- Share tips for getting the most from your products or services…
- Share a story that highlights the value of your services…
…then video may be an excellent marketing investment.
The Benefits of Video Marketing
If video marketing looks like a promising strategy for your business, then you’ll find no shortage of reasons why you should consider invest now. For starters, Forbes has dubbed video marketing as “the future of content marketing.”* Video—because it combines visual and audio input—allows you to pack more message into less time. According to digital marketing expert James McQuivey, “a single minute of video content is the equivalent of 1.8 million words.”*
As a result, video content is:
People remember videos far more frequently (and probably accurately) than textual or audio content alone. That means when viewers see and hear elements of your brand persona on your video, they are much more likely to remember your brand a minute, a day, a week, a month (or more) later. And brand recall has a positive correlation with brand selection and brand loyalty. In other words, remembering your brand is the first step to getting consumers to choose your brand and choose your brand over and over again.
According to Simply Measured, video content is 1200% more likely to be shared than text or links. The share-ability of video content allows you to expand your reach without expanding your marketing budget. It’s the online equivalent of word-of-mouth advertising.
Video content displays appropriately on any size device. So, whether your prospective and existing customers are watching your videos on a desktop, tablet or phone, your video is projected with perfect clarity. Plus, when you post your videos to a popular online platform like YouTube, you also take advantage of their massive server capacity, so your videos load fast and don’t compromise the loading speed of the rest of your website.
Video content promotes website visits and conversion. It’s that simple. When your website gains popularity with actual viewers, it gains popularity with search engines, and that can get you even more viewers. (A word to the wise: to make the most of video’s SEO potential, it is imperative that you post videos to a universal platform like YouTube and/or limit videos embedded on your pages so you don’t drag down your own loading speed…because search engines don’t like slow websites.)
Scads of statistics—too many to list here, in fact—are available from popular Internet analysts that show the positive outcomes video marketing can achieve.
How to Start Video Marketing
SonicSEO.com can help you determine if video marketing is a solid addition to your marketing campaign and help you get started. Contact us for a free consultation. We’ll determine what types of video content you need (if any), identify the best platforms and channels on which to post them and coordinate production.
* Bowman, Matt. (3 Feb. 2017). Video marketing: the future of content marketing. Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#49cc88136b53