As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local businesses need to be. A strong presence in Google Places allows people to find local businesses on the Web and in the real world.
Benefits of Google Places
With Google Places, your free listing can help people connect to your Web site as well as give quick access to the pertinent information they need to know, such as:
- Hours of Operation
- Real-time Updates
- Product Offerings
- Parking Areas
- Brands/Services Offered
- Service Areas
- Advertisements (for only $25/month)
In addition to the benefits Google Places offers your customers, it also provides custom QR (Quick Response) codes to put on your business cards, brochures and other marketing materials to easily track your analytics.
Opportunities for Listing Display
After discovering the benefits of Google Places, you may be wondering when your listing will be displayed. Anytime a user conducts a search on Google, Google Maps, Google Mobile, Google Earth, or calls the Google voice directory, your listing will be displayed. A well-crafted listing may also appear when a user searches for your business category or services.
With a free Google Places listing, you can’t go wrong. It gives you the visibility you want in another online setting, and your potential clients are one step closer to becoming you paying customers.
Managing your Google Places Listing
But just because it’s a free listing doesn’t mean you should just dive right in. Google actually has numerous rules in place for listings in Google Places—and these rules frequently change. If your Google Places listing is not in compliance with the latest rules and standards, your listing could be suspended, severely limiting your exposure to potential clients looking for you online.
A good search engine optimization company should manage your Google Places listing in addition to optimizing your Web site to give you ultimate visibility in the search engines.