Today, we continue to count down our top ten tips of search engine optimization! Yesterday we talked about analytics and how they ensure you are getting the most out of your SEO services.
Today we move on to tip #9.
Before we address the topic of what a meta description is, we should first explain an example of a typical SERPs listing. If you were to type “albuquerque internet marketing expert” into a search engine, the results page will appear with underlined listings. These are the links used to reach a particular website. Beneath these listings are 2-3 line snippets of information describing the content of the page; this is where meta descriptions play a key role.
Rather than allowing the search engines to pull information from a random place of your web page for the snippet, portions of a well-written meta description may be used. For this reason, each page’s meta description should be a condensed summary of the page’s content, use compelling language and incorporate elements of good SEO such as key term phrases.
Even though using key term phrases in your meta description does not have any SEO value, they do have search value. When people use key term phrases in their searches, they will appear bolded in your meta description and will draw further attention to your listing. If used by search engines, a meta description can be your opportunity to convince users to visit your Web site. The end goal of a meta description is to entice users to visit your website with compelling, succinct language.
Check in tomorrow for our next SEO tip.