Top Ten Search Engine Optimization Tips—#7 URLs

abstract address lineAs a leader in SEO services, we continue to provide you with our top ten search engine optimization tips to ensure you know what to expect from a premier SEO company. If you’ve missed the last three days, we’ve covered the following topics:

10.   Analytics

9.     Meta Descriptions

8.     Sitemaps

Today we talk about our #7 tip.


There are two main issues to remember about URLs as part of the SEO process: canonicalization and filenames.

Since your site can be linked to as www.[DomainName].com, [DomainName].com, www.[DomainName].com/index, and a host of other configurations, it is important that the search engines know which configuration is the authoritative URL. This is referred to as canonicalization.


Without clearly defining an authoritative URL and setting up 301-redirects—a code indicating to browsers to connect to a different permanent location—from the other URL configurations, the search engines view each configuration as a separate URL. This can hurt your search engine optimization goals by splitting your internal page rank. One clearly identified URL will solidify your ranking with the search engines.


Filenames are short bursts of information that easily identify each page of a Web site; they come immediate after the domain name (i.e., www.[DomainName].com/filename). Many businesses are unaware of the SEO value of creating informative filenames. Short, meaningful filenames not only help search engines index and rank your site, but they are an easy way for potential clients to quickly identify a page’s worth. Filenames should generally be no longer than three words since those with unending strings of key term phrases can be flagged as spam.


Now that you understand the value of canonicalization and useful filenames, be sure to check back tomorrow for #6 on our search engine optimization top ten list.