Top Ten Search Engine Optimization Tips–#4 Title Tags

As a successful SEO company that prides itself in using ethical practices, we want to help you in your journey to SEO greatness. Everyday our blog provides you with a new installment in our countdown of the top ten SEO tips we feel will help you get what you deserve from your SEO service. If you’ve missed our previous posts, so far we have covered: 10. Analytics 9. Meta Descriptions 8. Sitemaps 7. URLs 6. Internal Linking 5. Header Tags Today we move on to our #4 tip. Title Tags Title tags are the phrases you choose to be visible in two locations: the title bar of your web browser and the clickable headline in the search snippet of the SERPs listings.   Because search engines rank pages rather than entire sites, title tags are one of the primary sources used to determine where each page of your site should fall in the listings. Just as the rest of your site needs to be optimized thoroughly and updated often, so, too, do your title tags if you wish to impress the search engines. Additionally, since the title tag is displayed in the SERPs, people use it to determine your page’s relevance to their search. When choosing title tags for each of your web pages, it is essential that your target phrases are first followed by the rest of the page description; this prevents confusion over the page’s content and provides users with the most efficient search experience. Because both human users and search engines rely on the title tag, it is important to create title tags that accurately depict the topic of the page, use keywords, and entice the user to click on your page. If this sounds like a tall order for a 70-character sentence to you, it is! But, if your SEO service is experienced, they should be able to provide you with optimized title tags for both user types. Getting user feedback is always a great way to see what users actually want. So, we want to hear from you. What title tags get you clicking the most? Post your comments here.