Top of the Search Engines

A New Look at SEO: What it Takes to Get and Keep Businesses at the Top of the Search Engines

For years, the Internet has been edging out traditional forms of advertising as the place consumers turn to for local business information.

While many people offer SEO services in an attempt to gain a piece of online marketing’s increasing market share, few have the capability to keep up with the demands of an effective SEO campaign.

In the early days of SEO, before the advent of Google, all it really took was careful attention to file names, page titles and meta descriptions to have a successful Web site. Easy for one person to do.

But today, the search engine ranking algorithms are much more complex. And getting a business’ Web site to the top of the organic listings requires more than a one-time effort.

According to Arvind Raichur, CEO and founder of, “Specialization is now imperative to successful search engine optimization. In order for an SEO firm to be successful, it must have multiple people dedicated to the specific components the search engines regard highly in their ranking algorithms. Without expert collaboration it is impossible for one person to properly design, develop and manage an SEO campaign.”

Raichur continues, “Effective search engine optimization simply cannot be done by one person. Since the search engines are looking for quality copy, you need someone who understands how to write within the constraints of what the search engines are looking for without sacrificing the quality of the material for the site’s human readers. Since the search engines are looking for quality in-bound links, you need someone who knows how to effectively evaluate the value of a link and is dedicated to establishing solid partnerships with quality Web sites. Since the search engine algorithms are constantly changing and improving, you need someone who is vigilantly watching your site’s progress and knows how to accurately interpret your Web analytics so you don’t lose ground in the search engines. And you need a comprehensive SEO strategy to tie all of these things together.”

Raichur’s company,, is developed around the idea that it takes a team effort to effectively and ethically optimize Web sites for the search engines. has 6 departments dedicated to the key components of good SEO. They have a department for SEO, Web design, copywriting, link building, statistics analysis and customer service.

It is this team approach to SEO that sets apart from the rest; and it is this team approach that has made so successful that they have over a 90% client retention rate because of their proven results.

About the Company, Inc. is a local Albuquerque company that was started in 1998 by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an online attorney directory and online portal for consumers and lawyers in need of legal information. After surviving the dotcom bust of 2000,, Inc. has gradually expanded its online marketing services to reach other types of small business by doing business as Today,, Inc. is a full-service Web site design, development, hosting and marketing company that has clients throughout the United States and Canada.