Top 10 Linking Considerations

As you seek to help your site gain visibility in the search engines, link building is an important tactic that should not be overlooked. Below is a list of the top 10 things you need to keep in mind when building backlinks to your site:

1. Pay Attention to Your Anchor Text:

The actual words that are used to link to your site are important; these words tell the search engines (and people) what the page that is being linked to is all about. Try to use anchor text that is keyword-rich for the best results.

2. Link with Sites that are Similar to Yours:

Look for sites that are similar to yours in some way. Links that come from random sites or link farms may not be as valuable as links from others in your industry. Be choosy about who you link with…and who you seek links from.

3. Know where your Link will be Placed:

It’s really important to make sure your link won’t be buried within someone else’s site. To make sure a backlink to your site is going to hold value for you, be aware of the following:

  • Your link should be accessible within 2 clicks from the homepage.
  • Your link should not be placed on a page that says, “Link Exchange,” or structured in such a way that it could be confused with a link farm.
  • Your link should not be placed on a page with over 100 links.
  • Your link should be on a page that is cached by Google.

These general considerations can help ensure that you get the link juice you need from your backlinks.

4. Link with Quality Sites:

Page Rank should be considered, but it shouldn’t be your only consideration; look at the overall quality of a site (length of time, authority, relevancy, content) when finding sites you would like to link with. Don’t be a PR chaser.

5. Create Good Content:

Content is a great strategy for generating links back to your site. If you have good copy, people will naturally want to link to it to provide their users with access to quality information.

6. Seek One-Way Links:

One-way links are the most valuable type of backlinks for SEO purposes; these are links that link to your site, but you do not link back to them. Avoid three-way linking and anything that seems like it’s trying to fool the search engines.

7. Use Deep Linking:

Deep linking refers to links from other sites that link to pages within your site. Seeking links for more than your homepage may show the search engines that your entire site is a valuable resource.

8. Be Personable:

When requesting links from sites, don’t use form letters or automated messages. Craft individual messages to each site you would like a hyperlink from—you’re more likely to get a response if you show you’re human and value the site from which you are seeking a link.

9. Engage in Social Media:

While linking to your site through social media channels does not necessarily improve your rankings in the search engines, it does increase accessibility to your site. By getting the word out about your product or service, people are more likely to find your site and link to it on their own if you have a quality site with good information. After all, getting more people to your site is what’s most important.

10. Don’t be in a Hurry:

While it may be tempting to generate hundreds of backlinks in a short period of time and just be done with it, that strategy can actually hurt your site; a huge influx of links to your site can be seen as a spam tactic by the search engines. Instead, it is best to consistently seek small numbers of links and continue link building for the long haul. Gathering links over a long period of time demonstrates your continued relevance and importance.

Of course, there are more strategies to build a solid network of backlinks to your site, but if you’re new to SEO, this is a good place to start. As you seek out SEO companies to boost your rankings in the search engines, be sure to choose a company that engages in ethical link building strategies that will give you lasting success in the search engines.