You see your sports buddies on game day…you have family game nights on Thursdays…you have date night with your spouse…you have lunch with your boss…
And the way you interact with each group or person is different—based on context and expectations.
The same is true for social media.
What works for one social media platform doesn’t always work for another—because they’re different and people have different expectations. For example, people use Twitter to network and easily keep up with news and current events.
While messaging can overlap between your social networking sites, understanding the differences can help you play better meet expectations…and communicate effectively with your followers.
Understand the roles that different sites play and you’ll be on your way to building a great relationship with your followers!