Targeting a Niche Market with Search Engine Optimization

When you are researching different search engine optimization companies, you will likely find that most emphasize the >amount of traffic you will receive as a result of their efforts. While traffic can be good, it’s not always an accurate way to assess the success of your Internet marketing campaign.

arrows targeting a bullseyeFor example, if your business is receiving tons of traffic every month from people who aren’t really interested in your services, that traffic is not doing you any good.

To be successful with search engine optimization for your business, it is essential to have a clear focus of who you want to target and what you want to accomplish with your online marketing. Having a >strategic plan of action enables an SEO company to position your business in such a way as to get more clients by driving in traffic that is actively seeking the products or services you provide.

Now, here’s the kicker:

A website that targets a specific niche market may not generate as much traffic as a site that targets generic phrases.

BUT—the traffic you do receive from niche marketing is quality traffic that is more likely to turn into clients.

Remember, when assessing the success of your search engine optimization, look at how much business you gained, not just how much traffic came through your site.