The Surprising Truth about Mobile Website Design

If you’ve been looking for the best way to reach your target audience online, no doubt you’ve run across information about the importance of mobile website design.

You’ve probably come across stats, like this:

  • More than 1.2 billion people access the web from a mobile device (Trinity Digital Marketing)
  • 58% of people in the US own a smartphone (comScore)
  • 61% of people have a better opinion of brands that offer a good mobile experience (Latitude)

And these stats tell us one thing: mobile is important. 

As with all new shifts in consumer behavior, it is important to understand your options before you invest in something you may not need.

Option 1: Create a mobile version of your website

This seems to be all the rage right now. Unfortunately, investing in a mobile version of your website may not drive the type of results you seek. All too often, mobile websites offer consumers a stripped-down version of the actual site. While the buttons may be easy for people to click, the information people need is often not easily accessible. This is problematic—for obvious reasons.

Option 2: Create a website that is mobile compatible.

A mobile-compatible website enables you to develop a website that is responsive to the various devices people may use to access your site. Whether they have a large screen monitor, a smartphone or a tablet, your fully functional site will be accessible from any device—and provide a positive experience no matter what device is used.

we can create a mobile version of your website if you’d like—and in some cases, it may make sense to do so—but for the needs of most businesses, a mobile-compatible website is the way to go.

By designing with cross-platform functionality in mind, we create websites that enable your target audience to easily find you and engage with your website no matter what device they use to connect with you. We make sure it’s easy for people to navigate your site to find the information they need—whether they’re clicking a mouse or tapping a screen.

If you are looking for mobile website design in Albuquerque, I encourage you to contact us. We’d be happy to talk with you about the shifts in consumer behavior to access the web and how we can keep your business relevant with an increasingly mobile consumer base.