SonicSEO sells law websites to Internet Brands

Arvind and Becky Raichur initially built their firm in the heady days of the late 1990s technology boom.

Arvind, president and CEO of SonicSEO.com, recalled spending in the “seven-figure” range to advertise the attorney directory they created, AttorneyLocate.com. Once the tech bust happened, burning through that kind of cash was no longer possible.

“We had to discover for ourselves how to create organic traffic, which is what search engine optimization is all about,” he said.

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