As a small business owner, you may have been hesitant to start social media campaigns because you’ve heard of a friend who started a Facebook page and got nothing out of it. Or maybe you started a Twitter account, tweeted a few times over a few weeks and didn’t see instant results, so you stopped tweeting. These are classic—and very common—examples of inefficient ways to use social media.
There are so many factors to consider when deciding to use social media platforms, but the most important thing to consider and have is a strategy. That strategy should include what you want to accomplish with your social media. Without end goals and things to strive for, your pages will lack focus which will result in a loss of fans instead of a gain.
Consumers are fickle, and if they sense your hesitance or lack of direction, they are ready to bail at any given moment. A good strategy will consider many factors, some of which are:
- Well Crafted Messages—these are essential to a good strategy. Taking into consideration your target audience and the amount of space/time you have to reach them is key. You must carefully select each word for your updates, tweets and blogs to make sure they align with your overall strategy and goals.
- Dedication for the Long Haul—a good social media effort that reaps rewards will take up to a year. This is where a large number of business owners go wrong. They assume that they should be seeing a difference within a few short weeks or months. Deciding to use social media takes patience and diligence.
- Time and Maintenance—you must take the time to very regularly post, monitor and reply to everyone on your social media platforms. This can take a great deal of time, which is why some companies either designate a position for this or hire an ethical company to maintain their platforms for them.
A good social media strategy takes time to develop and requires a commitment to engage with your target audience on a regular basis. By using social media as a tool to interact with consumers, you can not only drive more relevant traffic to your site, but create a solid base of loyal customer who are committed to your business.