Successful Companies are Social: From the Top Down

According to Forbes, a new IBM study suggests that social media is going to play a larger role in organizations as CEOs recognize “that using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.”

We couldn’t agree more.

But what’s interesting about this study, is that it reveals the importance of CEOs themselves embracing social media in order to maintain a competitive edge in the marketplace.

CEOs and upper management must lead the way in corporate social media adoption. It is not enough to simply have social media tools available. CEOs must embrace the technology and lead the way in empowering today’s employee with the tools they need to connect, engage, collaborate and innovate.

A Social Workplace Leads to a More Open Workplace

One of the reasons it’s important for CEOs to embrace social media is that it’s a gateway to a more open workplace. And according to the IBM study, “Companies that outperform their peers are 30 percent more likely to identify openness as a key influence on their organization [sic].”

A Social Workplace Leads to a More Relevant Workplace

Another reason it’s important for CEOs to embrace social media is to maintain effective communication using mainstream communication tools. If you want your business to remain relevant, you’ve got to adopt social media.

A Social Workplace Leads to a More Collaborative Workplace

Perhaps the greatest reason it’s important for CEOs to embrace social media is because they can lead by example. They can be the initiators of collaboration and innovation, of a more open workplace, of a more transparent organization.

We love that this study not only indicates the importance of social media for customer retention and relationships, but the importance of using social media for internal communications.

So, what do you think? How do you see social media changing the way business is done—and run? Let us know! We’d love to hear what you think. 🙂

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