It can be easy to forget sometimes that search engines exist, first and foremost, for the user. Companies like Google, Bing and Yahoo optimize their search algorithms around the needs of the people using the search engine, not necessarily the ones whose sites are being displayed.
This is one of the biggest reasons why SEO tactics change over time: Google and its competitors are constantly tweaking the way that sites are ranked and displayed to improve the user experience, and SEO companies have to keep up with the changes if they want to stay relevant.
Do You Have Outdated SEO?
Many techniques and strategies that worked even a few years ago are no longer effective in boosting a website’s rank. This is especially true for shortcuts that worked by exploiting the search engines rather than complying with their best practices. Unethical or lazy SEO companies create websites that quickly lose their page rank when a new search engine algorithm is implemented.
Why it’s So Important to Work with Experienced SEO Companies
Part of SEO rehabilitation is eliminating all of the outdated and ineffective strategies used for a site. The other half of the equation is replacing these elements with up-to-date methods that comply with Google’s “best practices” and will work to organically boost your search engine results.
At SonicSEO.com, we have over 50 years of combined experience in web design and SEO. We’ve been in the industry long enough to recognize the trends and understand how to work with search engine guidelines rather than trying to exploit them. We’re in this for the long haul, and we will use our knowledge to provide natural, organic search engine optimization that will keep your site in front of the visitors who matter most – the ones who can convert into paying customers for your business.
SEO Rehabilitation for Your Business Site
If your site’s search rank has dropped or you’re not getting the traffic you once did, SEO rehabilitation may be in order. Contact us today for a free website analysis and learn how we can help restore your position in search engine results.