Bob LePage used to spend $4,000 a month advertising in the Yellow Pages.
Now he spends about a quarter of that amount with the Albuquerque firm SonicSEO to keep his Web site optimized so it ranks high in results from online searches. LePage said his company, Ex-El Foam, is seeing far more business these days – about 80 percent of his leads are coming from the Internet.
He attributes much of the increase to search engine optimization, or SEO. Le-Page’s company is a polyurethane foam applicator. Business was so good, he had work during the recent holidays, a time when he said much of his staff used to sit in the office “twiddling their thumbs.”