On the 7th day of boot camp, my marketing expert told me: BUILD UP YOUR LINK PROFILE
Link building is often completely behind-the-scenes aspect of a search engine optimization campaign, but it doesn’t have to be. You can contribute to the number and quality of inbound links to your site (a significant ranking factor); all you have to do is ask.
Offline, you can ask to have people add links to your site from theirs. You just have to make sure that the people you’re asking have websites that are credible and relevant to your industry. So, some people you might want to approach include:
- Professional organizations and/or certifying agencies, especially those that have directories of recommended service providers
Well-known and trusted bloggers
Community economic development organizations
Most of the best link-building prospects are free. In fact, you should NEVER pay for links. Part of what makes free links so value to ranking is that search engines recognize that you haven’t bought your way to an inbound link-rich website.