SEO Bootcamp Day 10 – Pic-up Your Website

PhotosOn the 10th day of boot camp, my marketing expert told me:  PIC-up YOUR WEBSITE

By PIC-up, we mean make your website image friendly…and maybe venture into the world of visually-driven social media, like Pinterest and Instagram.

As the saying goes, a picture is worth 1,000 words. Say more with less by using trust-building, interest-capturing and telling images. Original pictures are best; they often humanize an otherwise nameless, faceless “we” behind your company name. But if you can’t get original pics (or you can’t find one that Barney from the Mail Room didn’t photo bomb), stock imagery has (literally) millions of options. Paid stock photos tend to be higher quality, but even free stockpiles like Pixabay or Pexels have a wide array that might fit the bill. With nearly any stock photo, if possible, do a bit of editing to make it more yours.

No matter where you get your images, do make sure that the images convey positive messages to your audience. Think about it: is a close-up of a dentist’s drill really likely to ease a potential patient’s dental phobia? Is a unicorn-inspired dye job really what you want your potential clients to associate with your salon’s coloring capabilities? Select images that portray the emotions and experiences you want your customers and clients to have when they interact with you—lots of smiles and energy.

Don’t have the time? Contact for assistance managing the visual appeal of your online presence.