Search engine marketing (SEM) involves more than basic search engine optimization (SEO). Many companies offering SEO services can only go as far as optimizing a particular site. SonicSEO.com, however, is experienced with a wider range of search engine marketing tactics, and we’ll use our expertise and knowledge to develop the best possible Internet marketing strategy for your needs!
What is Search Engine Marketing?
Search engines are the heart of the Internet. People turn to them for answers to their questions and to find solutions for their needs. Putting your business front-and-center where the people who need it most can find it is the key to search engine marketing.
One component of SEM is, of course, search engine optimization. This means taking steps to ensure your site ranks organically within the top few results on a search engine’s page when people search for keywords related to your niche. In other words, if you are a plumber, and someone types “plumbing companies” in Google, your site pops up as one of the first links they can click.
Other components of search engine marketing exist to complement and boost the effectiveness of SEO. For example, placing strategic paid advertisements in search engines can help to achieve a temporary performance boost or provide valuable data about specific keywords or search habits. A good SEM expert will use these and many other techniques to give your site the best possible performance.
Our Team of Internet Professionals
SonicSEO.com is the oldest SEO company in the Southwest, and our team of Internet professionals are experienced in many Internet marketing techniques. We’re a full-service agency offering web design, SEO, social media/brand management and more.
If you’re ready to boost your site’s performance or need to create a compelling website for your new business, contact us today. We’ll be happy to answer your questions and provide a consultation so that you’ll know we’re the best fit for the job!