What you Need to Know about Search Engine Marketing
Search engine marketing is the term that is used to describe tactics that are used to promote a business in the search engines. There are 3 main ways to utilize the search engines for business growth:
Search Engine Optimization (SEO)
Search engine optimization is the process of engineering a website to rank high in the search engines for relevant queries. This enables businesses to target a select audience of engaged (potential) clients. The higher a business’ website ranks for any given search, the more opportunity there is for clients to engage with a business.
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising is the process of placing an ad that appears for targeted queries in the search engines. These listings are set apart from organic search engine results and can be a great supplement to an SEO campaign that is just beginning, or to spread the word about a limited-time promotion, special or offer.
Local Business Listings
Local business listings, such as Google Places, provide your business with another opportunity to be seen. When used correctly, local business listings can enhance your search engine presence by appearing in the results for relevant search queries.
Together, search engine marketing provides business with an opportunity to reap significant growth. The best Internet marketing firms understand how to effectively build a solid campaign that utilizes the entire ecosystem of search engine marketing.
Understanding the Search Engine Marketing Ecosystem
When considering the best plan to market your business in the search engines, it is important to consider that search engine optimization yields long-term results. Every solid search engine marketing campaign must include search engine optimization. Local business listings are also essential as these results are increasingly visible in the search results. Pay-per-click advertising can be effective when you target the right keyword phrases and offer a competitive bid for queries that complement your SEO.
Get Tailored Search Engine Marketing Advice for your Business
To learn more about search engine marketing and understand the best practices for Internet marketing, contact SonicSEO.com. With over 15 years of experience, we have the resources and knowledge to help your business achieve maximum results from the Internet.