So, you’ve gone through the process of creating a compelling Web site that entices visitors to purchase your services or products. When Web visitors are convinced to spend their money with you, is it easy for them to do so? It should be. A difficult order or contact process can turn visitors away who otherwise would have spent money with you. There are several things you can do to make sure visitors know what to do when they’re ready to buy from you.
Make sure your order form and contact information is easily accessible.
Everything on your site should be leading visitors to make that all important jump to the order form or contact page. A link prominently placed on every page of your site will make it easier for visitors to get in touch with you when they are ready to do business with you. Also, be sure you use carefully crafted language to direct visitors to take action. Don’t leave them wondering about what they need to do; tell them what they need to do and make it easy for them to take action.
Offer multiple payment options.
If customers can purchase your products or services directly through your Web site, make sure you offer a variety of ways for them to pay. Some people are not comfortable using their credit card on the Web site of a business they’ve never purchased from before; these people may feel more comfortable using Paypal or sending a check. You don’t want to turn people away who were ready to spend money with you because you didn’t have a payment option that would work for them.
Provide secure ordering.
Customers need to know that they can send you their personal information securely. You can do this by using encryption technology, like SSL, on your order form. Be sure to use images and text that reassure customers that their information will be sent in a secure format.
Reassure potential customers that you are a credible company by offering sales support. Make sure your customers know who to call if they have questions or problems after placing their order. Testimonials are also a good way to further bolster your credibility with clients. Hearing the positive experiences current customers are having with your business can offer reassurance to new customers.
At SonicSEO.com, our Web designers and SEO professionals are ready to take your Web site to new heights on the Internet! We will take the time to assess your current Web site and arm you with the information you need to make informed decisions about how you can reach more potential customers on the Web.
Call us 888-437-3737 to learn how your site can perform better online!