Responsible Online Reputation Management

Online Reputation will be at the 2010 PubCon conference in Las Vegas, NV all week. Yesterday we heard Andy Beal, founder of Trackur and well known digital marketing consultant, provide a little more insight on responsible online reputation management. Below are some key insights we gathered.

Be Proactive and Collect Data

Managing your online reputation begins with knowing what the online community is saying about your business, products and services. Regularly search for your business name, brands and services in the search engines and among popular venues like Facebook, Twitter and online review sites to compile a list of the top 10 things being said about you.

Be proactive in managing the top 10 things you are known for by regularly participating in the communities that are talking about you. Create a Facebook and Twitter profile to create a favorable impression regarding your products and services. Write blogs and create videos about your business. And make sure you have a well-optimized website. Be excited about your brand and be in control of the conversation.

Make Someone Responsible for Your Data Management

Collecting data for online reputation management takes a lot of time. Not only do you need to know what people are saying about you, but you need to have an understanding of why people are visiting your site, be it from a positive recommendation on Twitter or a poor review on a popular blog. And once you have the data, you need to follow through with strategic action to effectively manage your online reputation for the long term.

It is important to designate someone to manage your online reputation—because things can get out of control in a hurry. Just as collecting data is time consuming, so, too, is interpreting that data and taking action. You need dedicated eyes monitoring your reputation, because frankly, there is no good tool out there to do it for you; it must be done by hand. Search engine optimization firms, like, can help you by creating, maintaining and addressing your online reputation needs.