Reaching Your Target Audience

To maximize the impact of your Web site, you need to have a site that is designed for a specific group of people—your niche market. By identifying your target audience, what they expect and how they search online, you can create an effective Web site that turns curious visitors into paying customers.

There are several things you should consider about your target audience before designing your company’s Web site:

  • Age range
  • Sex
  • Income Levels
  • Educational Background
  • Marital Status
  • Hobbies
  • Emotional state when considering your products or services
  • Familiarity with your product or service
  • Reason for purchasing your product or service

By gathering all of this data, you will be armed with important information when you work with a designer to develop your Web site. This information will help you determine how much content you need, how it should be written, what kind of language you should use, how you should present products or services, and how you can establish trust with the people who come to your site.

To effectively reach your target audience online, you not only need a Web site that they can identify with and trust, but a Web site that they can easily find online. This is where using key word phrases comes in (see Woo Them With Words). Key word phrases are the actual words that people type into the search engines when looking for the services or products you provide. SEO professionals have access to research tools that help them identify the phrases that your target audience is using to find businesses like yours. By strategically incorporating these terms into the text on your Web site, you can effectively drive targeted traffic to your Web site.

At, our SEO experts have been helping businesses thrive on the Internet for over 10 years. We take great pride in our work and in providing our clients with superior results. When you need help increasing the performance of your Web site, we’ll be there for you.

Call 888-437-3737 to talk with an SEO specialist today!