- set you apart as the business of choice for people in need of your products or services
- be easily accessible to potential clients who are looking for your products or services
- your website should get you more of the types of clients you want.
But how do you beat out competitors—and perhaps more importantly—get potential clients to see your site in the first place?
To increase the amount of potential clients who view their site, some businesses turn to Pay-per-Click (PPC) advertising. PPC advertising is a way to bring targeted traffic to your site for specific search queries potential clients enter in the search engines.
For example: if you are a personal injury attorney in Phoenix and buy relevant phrases for a PPC ad, when a potential client types in “Phoenix serious personal injury lawyer” your site will appear in the “Sponsored Links” section of the search engine results. You won’t pay a fee for this visibility until someone clicks on your listing.
When developing an Internet marketing campaign for your business, PPC can be an asset to your online visibility. Below are some pros and cons to consider before investing in a PPC advertising campaign.
PROs of Pay-Per-Click Advertising
With PPC advertising, you will be able to see results immediately. As soon as you set up your account, your business’ ad will immediately appear when people search for the phrases you’ve purchased. Potential clients will then be able to access your site and begin to see how you can meet their particular needs. For new businesses, this can be a great tool to get a jump start with Internet marketing!
CONS of Pay-Per-Click Advertising
The cost of purchasing keywords for PPC advertisements is largely determined by their popularity. The more a keyword is sought after, the higher its price. This can severely impact your bottom line or make it impossible for you to get the targeted terms that would yield the best results for your business.
Of course, it is important to be careful when hiring any company to manage your company’s Internet marketing. A good company will be aware of all of the various means available to you to get your name out there and be able to provide you with the information you need to make good decisions about the best way to achieve your Internet marketing goals.