You might think that a thriving brick and mortar store is all you need for business success. If you don’t currently have a strong online presence, you’re missing out on a wide range of potential customers that may be interested in your goods and services.
Effective digital marketing is very different from common physical marketing tactics, and it can be difficult to implement the right strategy on your own. SonicSEO.com works with businesses all over the country to develop their online presence, which includes websites, social media platforms, and quality content that informs and entertains readers. We can create a website that gets your business noticed and provides customers a secure and convenient place to make purchases online.
Physical Marketing vs. Digital Marketing
Physical marketing was a standard for many years. This includes print ads, billboards, posters, promotional items, t-shirts, and other tactics. While effective, these methods can be expensive, especially when considering the return on investment. They’re also relatively limited in terms of success, as consumers will be exposed to advertising indiscriminately, whether they have a need for your business or not.
Digital marketing is more effective because it can be tailored to your specific audience. Use of targeted keywords on your website and within social media messages boosts visibility to consumers actually interested in your goods or services. Ads also play a role in digital marketing plans, albeit with a little fine tuning. Pay-per-click (PPC) ads can be created with a specific audience in mind and placed strategically to reach those consumers.
How to Convert Your Marketing Strategy
Social media can serve as the bridge between your two marketing strategies. Try posting signage at registers in your physical store informing shoppers of your social media platforms (such as Facebook, Instagram, and Twitter). When making posts on these platforms, make use of hashtags that are relevant to your target audience and indicative of your business.
Also, make sure your branding efforts remain consistent between physical and digital marketing. Consistent branding ensures consumers can easily recognize your business, whether they come across your website online or see an ad for your store in a local newspaper.
We’re Here to Help Your Business
If you’re transitioning from a physical store to an online one, SonicSEO.com is happy to assist you during the process.