Overcoming Obstacles to Using Social Media for Your Business

Using Social Media

If you are a business owner, it is almost impossible to go a week without being reminded that businesses are reaping huge benefits from using social media.  Because of all the buzz, you may have considered using social media to promote and brand your business.  So, why haven’t you done it yet? Here are some of the obstacles you might have—and reasons why they don’t have to be obstacles.

DIY Attitude

This outlook and attitude is probably what makes you a successful business owner in the first place. But, when it comes to social media marketing, having this attitude could end up being a major mistake. Many business owners don’t realize the amount of time and dedication needed to successfully utilize social media platforms. So, they might end up starting a Twitter or Facebook account only to find that they have time to post once or twice a week. Social media is about regularly engaging with your target markets so they know when and what to expect from you. To do that successfully, your business needs a strategic plan that includes posting much more frequently than once or twice a week.

You Already Have a Successful Business

That DIY attitude has paid off, and your business is successful right now. So, why do you need social media? Generation Z. As the internet continues to be one of the top spots for marketing and the kids of Generation Z are growing up and enjoying their purchasing power, businesses that have an online presence through strategic online image management are going to win the consumers of the Net Generation.

Online image management isn’t just about having a website with great SEO and some social media accounts. It requires proactive strategic planning that is essential in today’s world of consumerism. In the time it takes you to conduct a business meeting, a disgruntled customer can post a negative review of your company online and spread it around. It can take on a life of its own, gaining your business a negative reputation with this snowball effect. Developing a strategic plan for your online image management can help you contain and appropriately address these issues before they destroy your reputation.

If It Ain’t Broke, Don’t Fix It (Not Always True)

Your already successful business is successful for a reason—you’ve done a great job with reaching your target markets and keeping them satisfied with your product or service.  But, that won’t last forever. Social media marketing is about planning for the present and the future. And, right now, the present is the Internet. Every day people are making purchasing decisions based on online recommendations from their friends and respected colleagues. As time and technology advances, ways to do this will become easier and more prevalent.

Social media marketing is also about the future of your company. With the cyberworld being an entity all on its own, you want to be present in that arena to reach future consumers and maintain your image to protect your business for generations to come.

Don’t make the mistake of waiting to use social media marketing. Without the ability to evolve with consumerism, you could end up being extinct.