The internet is a global marketplace, but you may not have a need for such a wide audience – which is why targeting your SEO to the right market is so important. The core principles of search engine optimization are the same whether you’re looking at a local business or an international one, but different strategies areused in each situation to get the best results.
How Does Google Know Where You Are?
Currently, Google can communicate with your device to find your location and thus tailor search results. It will use your IP address or the GPS data in your smart phone and provide the best guess of where you are based on that information.
In other words, you no longer need to search “lawyers in Albuquerque” to find local results; the search engine can identify your location and supply results tailored to surrounding areas. This will only become more prevalent as mobile devices become more popular and GPS communication with search engines becomes more accurate.
Why Geo-Targeting Matters
Some services have a local audience. If you’re searching for a roofer or an attorney, you want one in your area – and finding a promising result only to learn it’s in another state will be both disappointing and frustrating. For this reason, search engines will tend to prioritize local results over global ones when available. (link: https://support.google.com/business/answer/7091?hl=en)
If you’re offering a service that’s marketed toward local customers, taking advantage of this geo-targeting through certain SEO techniques makes good business sense. If you’re marketing something that’s available nationwide, different techniques may be appropriate to boost your global search rank.
We’ll work with you to identify your goals and help your business grow its web presence in a way that makes sense for your needs. This means identifying your audience, researching the competition, and building a personalized SEO strategy that will be as successful as possible in reaching the people who need your message most.