Many brick and mortar businesses create websites to attract new customers and improve engagement with existing ones. Your website can also do so much more, including serve as a virtual selling place for goods and services.
For over 20 years, SonicSEO.com has helped businesses in New Mexico and elsewhere around the country develop effective online presences to increase visibility and boost sales. We can also help you set up an ecommerce site, which provides another avenue for customers to support your business.
Choosing a Platform
In general, there are a few options available when it comes to setting up an online platform for your business. Existing platforms, such as eBay, Amazon, and Groupon, have a ready-made customer base but give you less control over your selling options. You can also use a build your own ecommerce solution, which allows you to choose from certain features and elements.
If you’re a pre-established business with a solid base of customers already, it might make more sense to develop your own ecommerce website. In this case, ensuring it has the right elements is vital. Security is of the utmost importance, which is why all ecommerce website should have a Secure Sockets Layer (SSL) certificate.
SSL certificates ensure that data, such as credit card numbers, are encrypted when customers make purchases. Your site should also be easy to navigate. Cluttered layouts and confusing instructions increase the chance of cart abandonment, which is when an ecommerce customer fills a cart only to leave the site before completing checkout.
Designing an Effective Website
Along with function and security, your website should also offer an impressive look and design. Design elements vary from business to business, so personalized attention is crucial. When sitting down with a web designer, try to capture your business’s true persona with the graphics, whether it is conservative, flashy, fun, or serious.
Also, if you have any colors or graphics that customers associate with your physical location, they should also be featured on your site. This allows your existing customers to readily identify your business when your website goes live, which also helps you stand out from competitors.
Promoting Your Business on Social Media
All brick and mortar businesses should have a strong presence on social media. Regular posting on Twitter and Facebook provides information to your followers they might not be aware of, such as new merchandise arrivals. It also allows you to promote deals and discounts at your store.
Just one effective social media post can greatly increase sales conversions for your business. The key is using attractive images that exemplify your brand and present your merchandise correctly. Messages should also be brand-oriented and designed to add value to a consumer’s life.
Let’s Talk About Your Business’s Online Presence
If you’re interested in developing an ecommerce website, SonicSEO.com is here for you. Call 888-437-3737 today to schedule a consultation with our SEO team. You can also feel free to contact us online if you’d like more information on our services.