Todd Friesen, VP of Search at Position Technologies who is also known as the Oilman, spoke at a PubCon panel today entitled, “Reputation Management: Monitoring Your Brands Online.” The Oilman focused on the importance of managing your online reputation. Here’s what we gathered:
Know the Gossip
Favorable recommendations and reviews can make or break your online business so careful reputation management is critical if you are going to survive in the Internet economy. It is important that you know what is being said about you. Do the research to find out the 10 most common things being said about your company, services and/or products. Two major places to research are in major social media outlets and online review sites.
The Power of Recommendations: Social Media Outlets
80% of adults are more likely to purchase a product or invest in a service that was recommended to them. With over 600 million Internet users traveling the streets of Facebook, MySpace and Twitter, one of the first places to ensure a positive reputation is in social media land.
Control the Talk
Understanding what people are saying about your company, brand or services can help you craft messages to counteract negativity. And by taking proactive measures to gain solid ground in the search engines, you can effectively maintain your company’s online reputation. As business continues to grow more competitive, effective online reputation management is more important than ever.
But online reputation management can be time consuming. Sonic SEO is a professional search engine optimization firm that offers a full range of marketing services including high quality online reputation management. To protect your business’ good name online, contact us to invest in professional SEO services today!