eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009.
The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.”
Why is online advertising more of a sure thing for conservative advertisers?
On the Internet, you can target your niche audience and make sure your website or ad is seen by the people who are most interested in the product or service you provide. And you can track your investment dollar-for-dollar.
As the Internet continues to play more of a central role in consumers’ lives, advertisers are realizing that they’ve got to be there.
This year’s double-digit growth in online advertising spending is the start of a trend. In the chart below, you can see eMarketer’s predictions for the continued double-digit growth of online ad spending.
As you consider where to spend your advertising dollars in the New Year, realize that online advertising is not an avant garde advertising tactic; it is increasingly becoming an integral component of any successful advertising campaign.